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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

2020 GMC Sierra 2500 HD and 3500 HD spied on public roads

We saw spy shots of the Chevrolet Silverado HD a short time ago, and now it looks like GM has got the 2020 GMC Sierra Heavy Duty trucks running around in public too. The one we're looking at here appears to be a 2500 Denali Crew Cab, distinguished easily by the same Denali grille on the 2019 Sierra 1500. Aesthetic differences between the front fascias on the 1500 and 2500 HD are small, but the 2500 is a bit more muscular in the hood and lower trim treatment. GMC doesn't look like it's hiding a whole lot with this camouflage, since the sheets over the grille and headlights are mostly transparent. The black tarp over what appears to be a hood scoop leads us to believe it will have the same type of hood design as the 2018 HD. Other interesting bits revealed here are around the rear of the pickup. We can see the same interface for the MultiPro six-way tailgate on this truck as the 1500, so at least the Denalis will have the trick tailgate (we'd expect every trim to have it, though). Just like we saw on the Silverado, the Sierra HD gets the stepside feature just ahead of the rear wheels. LED taillights are clearly visible through the thin veiling, and GM's rear steps remain as well. in addition to this 2500 HD, our spy photographers also caught a 3500 HD model. This one isn't a Denali, as the grille shows its hand again. The grille is different than any of GM's designs on the new trucks we've seen thus far, actually. GMC showed us a teaser of what a new Silverado HD grille would look like months ago, but this differs even further than that. It looks rather minimalistic under the sheet for now, with strong horizontal slats. The actual shape and design of the truck is revealed for the most part, since it's just wearing a thin body wrap. Its mirror design appears to be different from last year's, as the arm is completely solid. A sidestep right in front of the rear wheels carries over from the 2500 HD too. We imagine both this truck and the Silverado HD will debut early next year during auto show season. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM updating fullsize pickups for 2015

As Ford prepares to hit the market with its x-factor, aluminum-intensive F-150 and Ram sales stand tall enough to meet General Motors truck sales eye-to-eye, GM is putting the word out that it's going to add more features to its trucks and do so more regularly. An executive engineer for pickups told reporters that "a whole array" of changes are on the way as soon as the 2015 model year and then would likely come "the year after that, the year after that, the year after that."
Only GM knows the way it plans to go with its fullsize trucks, with almost everyone else - including its dealers - griping about market share at the same time as they applaud profits and hope for clarity and growth. GM raised prices on the Chevrolet Silverado and GMC Sierra not long after launch even as it was losing market share and getting called "the least successful large pickup launch over the last 15 years," further upsetting dealers, then Ram outsold the Silverado in March of this year and led GM to increase incentives. But transaction prices rose with the premium; in the first quarter of this year more than 37 percent of the trucks costing more than $40,000 were the Silverado and Sierra, leading one dealer to say of the Sierra, "You can't sell a cheap one," and the analyst who made that "least successful launch" comment to opine, "GM may have made the right call to go for price over share."
We won't know for a few months what any of these updates will be, but the rumored changes for the Silverado and Sierra appear to cover all the bases, including appearance, capability and fuel economy. Rumors run to higher gear counts, stop-start technology and diesel engines before brand-new pickups come for the 2019 model year, those next-generation models supposedly to be engineered with a lot more aluminum.