Crew Cab Gmc Sierra 2500 Hd 4x4 6.6l V8 Fi Duramax Turbo Diesel Low Reserve on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2014 Chevrolet Silverado tows in new configurator, microsite

Judging by your continued enthusiastic response to configurator notices, dear reader, you enjoy speccing out new cars as much as we do. Better still, there tends to be even more ways to personalize, configure and bloat theoretical MSRPs on full-size trucks as there are with more ordinary passenger cars. In addition to trim level, engine and transmission choices, truck buyers usually have to specify items like cab configuration, bed length, number of driven axles, tow packages, gear ratios and all sorts of bits and bobs.
That's why we're pleased to see the DIY specification utility for the 2014 Chevrolet Silverado come alive so soon after this week's Detroit Auto Show debut. While the configurator lacks pricing (General Motors hasn't announced numbers yet) and full options, you can still spec out your half-ton rig, and even print it out or email it to your friends. Beyond the configurator, the new model-specific site is pretty cool, too, with various videos and closer looks at the truck's new features.
The new Chevrolet pickup range won't be on dealer lots until sometime this summer, so whether you're a building contractor, an avid sportsman or just a guy or gal that loves full-size trucks, you might want to check out the link below to keep your appetite whetted. If you're more of a Sierra fan, well, it looks like you're going to have to wait a while - GMC hasn't updated its site yet.

2020 GMC Sierra Denali 2500 spied for the first time

It's been a big year for truck debuts. Since January, we've seen the new 2019 Chevy Silverado, 2019 Ram 1500, 2019 Ford Ranger and the 2019 GMC Sierra. Just last week, we drove the new 2018 Ford F-150 Power Stroke diesel. The Silverado, Ram and Sierra HD variants will soon follow. We've even seen a teaser for the Silverado 2500. These new spy shots give us a pretty decent look at the upcoming 2020 GMC Sierra 2500 Denali. Like the Sierra 1500, the new 2500 model looks to be more than just a Silverado with a new face. Even through the camouflage, you can see it has a grille roughly the size of a regulation football field adorned in a sea of chrome. Both the front and rear fender have some significant flares, but it's hard to tell if this is just the covering. It's difficult to tell if the truck has the new MultiPro tailgate, but expect that and the new CarbonPro carbon-fiber bed to carry their way over. We've already seen the dually version of the Silverado. The Sierra 3500 should arrive alongside the other HD variants. Expect a mix of aluminum and steel bodywork, just like the light-duty models. We expect a full reveal sometime next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.