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GMC says it's 'considering' an all-electric Sierra pickup

GM loves to talk about its electric future — Cadillac was just announced as the brand's official electric division — but trucks haven't been mentioned as a part of this electric revolution, so far. However, that may be changing. CNBC spoke with Duncan Aldred, vice president of GMC about the potential for an electric GMC Sierra. He replied, "Certainly, it's something we're considering." As the Sierra goes, so does the Chevrolet Silverado, and vice versa. But it would make sense for GM to introduce electrification to GMC first, followed by the Silverado. GMC already gets premium features such as the Multi-Pro tailgate are GMC exclusives, after all. It's also marketed as more high-end and premium, which could help make the cost of an electrified Sierra easier to recoup for GM, and easier to stomach for customers. This electric truck consideration could be in response to Ford's aggressive declaration of an electric F-150 the other day, as well as the electric concept trucks from Rivian and Bollinger. The concepts in particular have generated much excitement for their ridiculous claimed performance and shocking utility. If GMC is only "considering" it, then we imagine the brand isn't too far along the development path, if it's even started. Regardless, it's the most affirmative stance we've seen GM take on total electrification of a full-size pickup truck yet. We asked GMC for confirmation and for any clarification it could provide us on the Sierra's electric future, but a spokesperson responded with, "no comment." Related video:

GMC boss wants a Jeep Wrangler rival

Challengers come and challengers go, but the Jeep Wrangler continues to push forward even after vehicles like the Toyota FJ Cruiser and the entire Hummer brand have been shut down. Now GMC reportedly wants to take a stab at the quintessential Jeep, as well.
The news comes directly from Buick-GMC vice president Duncan Aldred, speaking with our compatriots over at Edmunds. Although Aldred said there are no plans currently on the table to expand GMC's lineup beyond the current range, "there is plenty of room everywhere in the hierarchy."
That could include a rival to the Wrangler, as well as a flagship luxury SUV positioned above the current Yukon Denali (pictured above). Just when (or for that matter, if) such models might come into fruition remains a big question mark, but it's certainly interesting to see what GM's dedicated truck brand has on the drawing board.

The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video: