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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

J.D. Power customer survey of dealers counts Cadillac, Buick as big winners

Cadillac and Buick have taken the trophies in J.D. Power's latest Customer Service Index Study examining satisfaction with dealer service. Surveying more than 90,000 owners and lessees of 2009-2013 model-year cars, the study found that those with pre-paid maintenance packages were ten percent more likely to buy their next car from the same brand.
Dealer satisfaction scores have improved overall, Cadillac nabbed the luxury segment ahead of Audi and Lexus, taking the crown that Lexus held last year. Buick keeps the mass-market dealer satisfaction win in the family, finishing ahead of Volkswagen and last year's winner GMC. The study also found that service department use of tablets increased customer satisfaction, as did "best practices" like "providing helpful advice." Who knew?
You can find details on those and more findings in the press release below.

2017 GMC Sierra 2500HD All Terrain X eyes Ram Power Wagon

If where you're going, you don't need roads, you're spoiled for choice by American automakers. Ford has the F-150 Raptor, Jeep the iconic Wrangler, and Ram offers Power Wagon. And that's just the tip of the factory off-road iceberg. General Motors is getting in on the off-roading action with the Canyon and Sierra 1500 All Terrain X. Now, the automaker is adding another notch on its belt with the Sierra 2500HD All Terrain X. On the outside, GMC continues to the all-black trend as the rest of its off-roading-oriented lineup, which includes 18-inch aluminum wheels finished in black, a bespoke grille surround, black sport bar that's mounted in the truck's bed, and four-inch side steps in black. The All Terrain X will only be offered in two colors – Black Onyx and Summer White. Those looking for more off-roading capabilities and tack the Z71 off-road suspension package as an option on the All Terrain X, adding performance Rancho shocks, Hill Descent Control, and a shield for the underbody transfer case. Two engine choices lie under this crew cab pickup's massive hood - the 6.0-liter gas V8 or the all-new Duramax 6.6-liter turbo-diesel V8. The gasoline-powered V8 continues to make 360 horsepower and 380 pound-feet of torque, while the new Duramax turbo-diesel generates 445 horsepower and 910 pound-feet of torque. While the All Terrain X may not have the same murderous look as the Ram Power Wagon, it makes off-roading a luxurious affair. And it's blacked out. The 2500HD power wagon will be on sale early next year, with a pricing announcement coming sometime in the next few months. Related Video: Featured Gallery 2017 GMC Sierra 2500HD All Terrain X: LA 2016 View 12 Photos Related Gallery 2017 Sierra HD All Terrain X News Source: GMCImage Credit: Live photos copyright 2016 Drew Phillips / Autoblog LA Auto Show GM GMC Truck Off-Road Vehicles Performance 2016 LA Auto Show gmc sierra hd