2024 Gmc Sierra 2500 Denali on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 Chevy Silverado, GMC Sierra can tow up to 12,000 pounds

Think back to the launch of the 2014 Chevrolet Silverado. At the time, General Motors happily trumpeted that its fullsize pickup could tow up to 11,500 pounds when properly equipped - impressive stuff, no doubt. But now, revised tow rating practices have been put into place, called SAE J2807. And with these new methods of testing, GM can now officially rate both the Silverado and its GMC Sierra twin as being able to tow up to 12,000 pounds.
Of course, not all Silverado and Sierra models are capable of this feat. In fact, because of SAE J2807, most of the truck models have actually had decreases in tow ratings from the 2014 to 2015 model year. For example, a 2014 Silverado Crew Cab with the 5.3-liter V8, 5.7-foot box and 3.73 rear axle was rated at 11,200 pounds in 2014, but has since been reduced to 10,800 in 2015. Same goes for the Sierra.
But for 2015, both the Silverado and Sierra can be had with a more powerful 6.2-liter V8, as well as a Max Trailering Package that includes a 9.76-inch rear axle, heavy-duty rear springs, revised shock tuning, improved cooling and a new trailer brake controller. There are also four- and seven-pin, bumper-mounted connectors, a trailer hitch (duh), and a G80 locking rear differential. This configuration, with either model, is the only way you can actually tow 12,000 pounds.

2014 Chevrolet Silverado tows in new configurator, microsite

Judging by your continued enthusiastic response to configurator notices, dear reader, you enjoy speccing out new cars as much as we do. Better still, there tends to be even more ways to personalize, configure and bloat theoretical MSRPs on full-size trucks as there are with more ordinary passenger cars. In addition to trim level, engine and transmission choices, truck buyers usually have to specify items like cab configuration, bed length, number of driven axles, tow packages, gear ratios and all sorts of bits and bobs.
That's why we're pleased to see the DIY specification utility for the 2014 Chevrolet Silverado come alive so soon after this week's Detroit Auto Show debut. While the configurator lacks pricing (General Motors hasn't announced numbers yet) and full options, you can still spec out your half-ton rig, and even print it out or email it to your friends. Beyond the configurator, the new model-specific site is pretty cool, too, with various videos and closer looks at the truck's new features.
The new Chevrolet pickup range won't be on dealer lots until sometime this summer, so whether you're a building contractor, an avid sportsman or just a guy or gal that loves full-size trucks, you might want to check out the link below to keep your appetite whetted. If you're more of a Sierra fan, well, it looks like you're going to have to wait a while - GMC hasn't updated its site yet.