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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

These were our favorite cars of 2022

Favorite cars is different than best cars. The idea of "best" can speak to value and overall competitiveness in a given vehicle segment. There's lots of objectivity involved and to do a "best" list right, one really must be very thorough and as scientific as possible. This is not that list. This is about our favorites, so objectivity be damned. If we liked a Challenger Hellcat because it made loud noises or a Honda Odyssey because it made for a particularly special family vacation, fair game. These were the cars that most spoke to our collection of editors and the ones that stayed in our minds and hung in our hearts long after they left our driveway. — Senior Editor James Riswick 2022 GMC Hummer EV Senior Editor, Green, John Beltz Snyder: I didn't particularly expect to like the new Hummer. I wasn't a fan of the Hummer H2 or H3, so I wasn't automatically enthusiastic about this electric reboot. Fast EVs aren't hard to come by — and, in fact, may be too easy to come by — so its performance specs weren't enough to win me over. Despite videos to the contrary, pickups aren't my favorite vehicular format. And its excessive size and weight turned me off ... until I finally got behind the wheel.  This thing is wildly entertaining to drive. Watts to Freedom launch control is a neat party trick, sure, but the novelty wears off quickly. The novelty of Crab Walk, however, has staying power. The rear-wheel steering makes this behemoth feel much smaller than it is — the maneuverability is incredible, and useful. The air suspension provides tons of clearance, including a ridiculously high-riding Extract mode. I can't wait for lesser versions of the Hummer to make their way to market. Give me less power (for less money), but keep the off-road tricks onboard, and I'll be a happy camper. Senior Editor, Consumer, Jeremy Korzeniewski: If I could afford to put one of these in my driveway, I would. Sadly, I can't, so I won't (What's that, Janet? I got the lyric wrong?). Still, I love the dumb thing. Thankfully, I have another choice down below. 2022 Porsche 911 GT3 Associate Editor Byron Hurd: Yeah, duh, Porsches are good. But there's good, and then there's GT3. This is the feeling every performance-oriented RWD tuner is trying to replicate. This is hard, precise, surgical and immensely satisfying. To begin to explore this car on a public road is by itself an admission that you believe yourself to be above the rules as they apply to normal drivers.

Autoweek dubs GMC Canyon, VW GTI its 2015 'Best of the Best'

For kids around the globe, tis the season for Santa, reindeer and presents. For the automotive industry, the last quarter of each year is reserved for awards, whether they come from Motor Trend, Car and Driver, Automobile, or yes, Autoblog. The latest to get released comes from our friends at Autoweek. The magazine has echoed other outlets, naming a Volkswagen hatchback and a small pickup from General Motors as its Best of the Best. Unlike Motor Trend, which handed out its golden calipers to the Chevrolet Colorado and Volkswagen Golf range, Autoweek doled out its awards to the Colorado's twin, the GMC Canyon, while singling out the hottest version of the Golf, the GTI. "This is the best hot-hatch on the American market – and it may be the best car you can buy for less than $30K," one AW staffer said in the publication's article on the feature. Other staffers praised the absolute value provided by the GTI and the overall fun factor. The Canyon, meanwhile, was saluted for being "the perfect size," not to mention its excellent build quality, feature-rich cabin and overall practicality. "It's truly a truck in the most honest sense of the word," Autoweek wrote of the Canyon. Scroll down for the full press release on the announcement from Autoweek, which includes comments from both Volkswagen and GMC. And then head over and read AW's full feature on the awards. Autoweek names Best of the Best/Car and Truck for 2015 Volkswagen Golf GTI and GMC Canyon signal a strong year for design, performance and value DETROIT, Dec. 16, 2014 /PRNewswire/ -- Today, Autoweek named the Volkswagen Golf GTI as its Best of the Best/Car for 2015, beating a group of finalists that includes the Alfa Romeo 4C, Ford Mustang and Mercedes-Benz C-class; and the GMC Canyon as its Best of the Best/Truck for 2015, besting the likes of the Chevrolet Colorado, Lincoln MKC and Porsche Macan. Autoweek evaluates every new or significantly updated model throughout the year and begins to identify the standouts. Performance, economy, fit and finish, design, value, significance to the auto industry and personal taste all combine to define the Best of the Best. Four cars and four trucks make the grade, and Autoweek editors put them through rigorous road-handling tests at Michigan International Speedway in Brooklyn, Mich. This is where a vehicle transcends the numbers and shows if design, performance and pure driving passion meld into an Autoweek Best of the Best pick.