2004 Gmc Sierra 2500 Slt Crew Cab Pickup 4-door 6.0l on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2017 GMC Acadia coming to Detroit Auto Show

Well, it's about time. If there's one group of vehicles that are in serious need of an update, it's the GM Lambda crossovers. You know, the Chevy Traverse, GMC Acadia, and Buick Enclave. They're super old. Good thing, then, that the brand-new Acadia is coming to the Detroit Auto Show next week, as evidenced by this teaser image found on the company's Facebook page. There's not much to see here, except for an LED taillamp signature on what appears to be a much cleaner rear end. We expect the three-row CUV to feature all of the latest GM tech, including a robust infotainment system with Android Auto and Apple CarPlay. V6 power and optional all-wheel drive makes sense here, too, though we won't rule out some kind of four-cylinder option. When GM launched the Lambda crossovers, the Acadia arrived first in late 2006, alongside the now-discontinued (but still very much present in the current Acadia) Saturn Outlook. The Buick Enclave came next, and the Chevy Traverse arrived after that. It's unclear if GM will stick with this rollout plan, of course, but one thing's for sure: all-new versions of these CUVs cannot come soon enough. Related Video:

GM readying aluminum-body fullsize pickups

Ford's extensive use of aluminum in its 2015 F-150 is a big deal. A really big deal. Big enough, in fact, that General Motors is reportedly changing its fullsize pickup strategy. According to The Wall Street Journal, The General has locked in partnerships with Alcoa Inc. and Novelis Inc. - companies that will supply aluminum for the next-generation Chevrolet Silverado and GMC Sierra trucks.
"Ford's introduction of the 2015 F-150 pickup truck was a game changer, and it's the first, not the last, conversion of this type," Novelis spokesperson Charles Belbin told the Journal. The switch to aluminum has allowed Ford to shave roughly 700 pounds off its fullsize truck's curb weight. And while official mileage ratings have not been announced, the weight loss should go a long way for improving efficiency, especially when combined other efficiency-minded improvements including better aerodynamics and new, turbocharged V6 engines.
Of course, aluminum-bodied cars are nothing new. But extensive use of aluminum in a major, best-selling product like the Ford F-150 is expected to kick off widespread use of this weight-saving material as availability rises and cost decreases. The WSJ reports that GM had originally explored the idea of moving to aluminum pickups back in 2008, but abandoned the idea due to cost concerns amid economic woes.