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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2021 GMC Yukon Denali adds another extra-luxe accessories bundle

For the 2018 GMC Yukon Denali, GMC added a Denali Ultimate Package that combined every option already available with some 22-inch Midnight Silver rims. In 2020, GMC expanded build options for the Terrain with a Denali Premium Package, lumping together a couple of a la carte packages as an exclusive mix of features. The 2020 Yukon Denali configurator includes a lightweight Denali Premium Package, too, but for 2021 GM Authority reports the top-tier choices will expand to include an entry-level Denali Deluxe Package along with the Denali Premium and Ultimate options. The Deluxe Package checks the boxes for the Advanced Technology Package, Advanced Security Package, and the Rear Seat Media System. The long list of tech roped in with that trio includes adaptive cruise control, enhanced automatic emergency braking, rear camera mirror and washer, interior movement sensors, glass break sensors, dual 12.6-inch rear seat-mounted screens, two HDMI ports, and wireless projection capability. The exterior showpiece is a quartet of 22-inch bright machined aluminum wheels with premium paint, affixed with wheel locks. Go with those rims and the Denali Deluxe Package costs $5,750, opting for a different set of wheels can drop the price to $3,775. On top of that, choosing the right combination of options to go with the Deluxe Package can lower the price another $500. The Denali Premium Package includes almost everything above, only omitting the Rear Seat Media Package. In place of the screens for back-seaters, the bundle installs a powered panoramic sunroof and power-retractable assist steps with perimeter lighting. Purchased with the 22-inch wheels, this assortment runs $7,000, or $5,025 with a different set of wheels. Here again, the right combination of additional packages can save $500. The Denali Ultimate Package combines everything in the bundles above, plus the Max Trailering Package that gets GMC's ProGrade Trailering System and high-capacity engine cooling. The price is $10,460 on a rear-wheel drive Yukon Denali, $11,255 on the four-wheel drive models. Choosing a different wheel only saves $1,000 in this case, and there's no extra discount available. The 2021 Yukon is expected to enter production next month at GM's Arlington Plant in Texas, Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

GMC SIerra Denali is ready to live the high life

Between the information for the 2014 Chevrolet Silverado High Country and the accidently leaked picture on GMC's consumer site, it didn't take much imagination to envision what the 2014 GMC Sierra Denali would be like. But here it is. Going on sale this fall, the 2014 Sierra Denali will continue to be the most luxurious pickup truck in the General Motors portfolio, while getting more power and technology than ever before.
Like previous models, the 2014 Sierra Denali stands out from lower Sierra models with a big cheese-grater chrome grille, 20-inch chrome wheels and body-color bumpers. Inside, the Denali gets plenty of leather with contrasting stitching, but this is where GMC really steps up from the Silverado High Country with real aluminum trim and a new customizable eight-inch driver display in the gauge cluster. Standard features will include heated and cooled front bucket seats, the Intellilink infotainment system with Bose audio, while the options list offers a Driver Alert Package (with forward collision alert and lane departure warning), a rear-seat entertainment system and a Z71 Off-Road Package.
As for power, the standard engine will be the 5.3-liter EcoTec3 V8 with its 355 horsepower, and the optional engine will be the new 6.2-liter V8. Although official power figures for the bigger engine aren't in yet, GM is finally putting some estimates on paper expecting around 420 horsepower and 450 pound-feet of torque to go with a 12,000-pound towing capacity. The new Sierra Denali will be available in either two- or four-wheel drive. Scroll down for more details listed in the official press release.