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GMC Syclone pickup returns via Special Vehicle Engineering

The original GMC Syclone was a 1991 mid-size Sonoma pickup turned muscle truck. Its heavily modified 4.3-liter V6 sported a turbocharger, intercooler, and modified internals, raising output to a Corvette-baiting 280 horsepower and 350 pound-feet of torque. The engine was paired with a four-speed automatic, rear-biased all-wheel drive, and four-wheel antilock brakes (the coming thing). With an all-black livery and a lowered ride height, the Syclone looked the business, and backed up those looks with a 0-to-60 time of 4.3 seconds and a 13.4-second quarter-mile, according to contemporary magazine testing. Given all the recent interest in high-performance pickups, it's amazing that GMC hasn't revived the Syclone. But where manufacturers leave an opening, the aftermarket steps in — in this case that's Specialty Vehicle Engineering, which as CNET reports is resurrecting the nameplate for a build of 100 new Syclones, based on the GMC Canyon, which will update the idea a lot more horsepower. The 2019 Syclone takes as its starting point the extended-cab version of the Canyon. The engine is again a V6, this time a 3.6-liter fitted with a supercharger and a custom cat-back exhaust system, upping output to 455 ponies from the stock 306. SVE's Syclone can be had with rear- or all-wheel drive, and it, too, features upgrades to the brakes and chassis. Six-piston front calipers are fitted in place of the standard four-piston units, and the slotted front rotors are upsized from 12.2 inches to 13.6. The suspension is lowered by two inches up front and five inches at the rear, with stiffer traction bars, bushings, dampers, and a heftier rear anti-roll bar. Unlike the original, the modern Syclone can be had in colors other than black — any of the standard Canyon hues are available — but the appearance is customized with rocker-panel extensions, body-color grille and rear bumper, and a composite hood insert. The interior gets embroidered logos and badges, including a numbered plaque on the dash. The price for the Syclone is $39,995 — that's for the package, on top of the cost of the truck. But at least ordering is easy: The Syclone package can be ordered through select GMC dealers.

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."