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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

GMC Hummer EV recalled over improperly sealed battery pack

Over 700 units of the GMC Hummer EV built during the 2022 and 2023 model years will be recalled due to an improperly sealed battery pack that lets water in. The firm issued a stop-delivery order at the same time as the recall, and it hasn't found how to fix the problem yet. Assigned recall number 22V-771 by the National Highway Traffic Safety Administration (NHTSA), the campaign includes 735 examples of the Hummer EV and 89 units of the BrightDrop Zevo 600 van. These two vehicles are pegged on opposite ends of the automotive spectrum, but they're affected by the same problem: "the high-voltage battery pack enclosure in some of these vehicles may not have been properly sealed," GMC notes, adding that "flanges on the battery pack enclosure may not have been properly primed or electrocoated." Water can wreak havoc in a high-voltage battery pack. GMC told NHTSA that it has found three EVs with this problem: an internal test vehicle that lost power while driving and two customer-owned vehicles that wouldn't start. As of writing, the firm is not aware of any accidents, injuries, or fires related to the issue, and GMC estimates that only about 1% of the recalled EVs are affected. GMC began notifying dealers of the recall in October 2022, and it plans to start reaching out to owners on November 28, 2022. However, a fix hasn't been found yet. In the meantime, the company issued a stop-delivery order and asked dealers not to attempt their own repairs. This isn't the Hummer EV's first run-in with water-related problems. In August 2022, General Motors voluntarily recalled 424 units of the Hummer EV and the Zevo 600 van due to a high-voltage connector that can prematurely corrode. The problem also let water leak into the battery pack, though it sounds like fixing it was reasonably straight-forward and involved applying sealant to the connector. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2022 GMC Hummer EV Edition 1 First Drive View 17 Photos Green GMC Hummer Truck Electric

2017 GMC Acadia starts at $29,995

The 2017 GMC Acadia has a lower price in addition to its smaller size and 700-pound weight loss. The latest model starts at $29,995 (including $925 destination) when it arrives at dealers this spring, which is $1,905 less than last year's base version. That low price is just for the front-wheel-drive only SL trim, but there are savings throughout the 2017 lineup. The least expensive all-wheel drive version comes on the SLE model for $35,375, versus $37,100 last year (after $925 destination). The top-spec all-wheel drive Denali now costs $47,845, compared to $50,815 for the 2016 version. You can check out the MSRP for each trim in the release below. The new All Terrain model costs $40,040 and gets a more sophisticated all-wheel drive system with an active twin clutch. GMC claims the layout improves performance in wet, snowy and icy conditions. However, the trim is only available in five-passenger configuration, and storage bins in the floor replace the third-row seat. The 2017 Acadia price is also competitive with some challengers in the segment. For example, a base 2016 Honda Pilot is more expensive at $31,045 (after $900 destination), and the top Elite is $47,470, which is barely cheaper than the Denali. A base 2016 Ford Explorer is more costly at $31,995 (after $945 destination), and the Platinum for $53,915 is several thousand more than a Denali. The latest Acadia offers customers a bounty of tech and efficient powertrains. The IntelliLink infotainment system has support for Apple CarPlay and Android Auto, and there're available safety systems like front pedestrian braking and a surround view camera. Most models come with a 2.5-liter four-cylinder, which GMC estimates gets 22 miles per gallon city and 28 mpg highway with front-wheel drive. A 310-horsepower 3.6-liter V6 offers an estimated 25 mpg highway for front-wheel drive models. Both powertrains use a six-speed automatic. Related Video: 2017 GMC Acadia starting at $29,995 Drives to heart of midsize SUV segment with lower starting price, more features DETROIT – GMC announced today pricing for the all-new 2017 Acadia will start at $29,995 when it goes on sale this spring. The base price is $1,905 less than the 2016 base model and the new Acadia offers more standard equipment, including a new IntelliLink system with Apple CarPlay and Android Auto compatibility (User interfaces are products of Apple and Google and their terms and privacy statements apply.