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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

New Takata problem results in recall of 414 GM vehicles

An airbag-inflator rupture discovered by Takata during testing has resulted in a new recall affecting 414 vehicles from General Motors, including 395 of them in the US. This latest campaign covers 2015 model-year examples of the Buick LaCrosse, Cadillac XTS, Chevrolet Camaro, Equinox, Malibu, and GMC Terrain. There are no reported breaks in any of these vehicles on the road, and the company estimates only one percent of them actually have the faulty parts. According to documents submitted to the National Highway Traffic Safety Administration (as a PDF), one side-airbag inflator failed a cold test at -40 Fahrenheit "releasing high pressure gas and propelling the separated components apart." The supplier told GM about the failure the next day. In these vehicles, the safety device might not only burst but the bag could inflate incorrectly, as well. GM and Takata say that a cause is not yet known, but they are "conducting an investigation." GM will begin notifying affected owners via overnight mail on Oct. 19. Dealers will replace the side airbag modules on all of the affected vehicles with new components outside of the suspect lot. All of the removed parts will also be collected for further study. Takata's faulty front airbag inflators have resulted in a serious scandal for the supplier. Initial figures indicated 34 million US vehicles are need of repair, though more recent figures have knocked that down to 23.4 million bad parts in 19.2 million automobiles. GM was already among the dozen automakers with models to fix, and some of its pickups were affected, along with the Saab 9-2X and Pontiac Vibe. GM Statement: General Motors is recalling 395 cars and crossovers in the U.S. because one of the front seat side air bags inflators may be defective. In the event of a deployment, the air bag's inflator may rupture and the air bag may not properly inflate. The rupture could cause metal fragments to strike the vehicle occupants, potentially resulting in serious injury or death. GM is unaware of any incidents involving vehicles with these components, which were part of a lot in which one inflator failed acceptance testing at the supplier. Dealers will replace the side air bag module or modules in affected vehicles. Including Canada, Mexico and exports, the total population of the recall is 414, GM estimates 1 percent of the recalled vehicles may have the defect.

The GMC Hummer EV could spawn a smaller electric truck

Over 90,000 motorists have reserved a GMC Hummer EV, and the truck's relative popularity has convinced executives to consider launching a smaller and presumably more affordable model. While nothing is official yet, the Hummer EV's smaller sibling could be a midsize pickup. Citing "people familiar with the matter," Automotive News reported a smaller Hummer EV exists in the design studio that General Motors operates in California. There's no word on what it looks like yet, though it presumably borrows at least some of the rugged-looking styling cues that characterize the controversial, 9,200-pound truck. Interestingly, the smaller model could bring the Hummer name to Europe. It's too early to provide technical specifications. The model hasn't received the proverbial green light for production but Automotive News added that it's a "priority project" and that it has "a good chance of going into production." If and when it does, it's reasonable to assume the truck will use the Ultium battery technology found under the full-size Hummer EV, among other electric models from General Motors. GMC hasn't commented on the report, and it hasn't announced plans to launch a second Hummer-branded electric pickup. If the report is accurate, the baby Hummer is at least a couple of years away from hitting showrooms. First, the Hummer EV SUV will enter production. We've been here before: a downward expansion is exactly how the now-defunct Hummer brand was born. The military-bred H1 spawned the H2 for 2002 and the H3 for 2006. An even smaller off-roader previewed by the 2008 HX concept was planned but ultimately canned. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.