2023 Gmc Sierra 1500 Denali on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM confirms 2015 Silverado, Sierra to get 8-speed automatic

When viewed alongside the next Ford F-150 and the Ram 1500, there is one thing that seems to be missing from the Chevrolet Silverado and GMC Sierra. Where the F-150 will rely on turbocharging and aluminum architecture and the Ram sports an eight-speed automatic and an air suspension, the General Motors twins lack a big, calling-card feature. They're very good, very refined trucks, but one could argue that they're not terribly innovative.
And while it might not be as flashy a feature as air suspension or a lightweight skin, the Silverado and Sierra will get their own eight-speed automatic for 2015, a transmission that will be paired with the company's Ecotec3 6.2-liter V8. The new cogswapper will also find its way into the GMC Yukon Denali, but for now, there's no indication why the Cadillac Escalade, Suburban, Tahoe and standard Yukon are being left out.
According to GM, the new gearbox is about the same size and weight as the current Hydra-Matic 6L80 six-speed. By the time the new powertrain combination enters production late this year, the EPA will almost certainly have gotten around to certifying the vehicles' fuel efficiency. Until then, feel free to speculate. The current Silverado with the 6.2 and six-speed auto returns 14 miles per gallon in the city and 20 on the highway. How much do you think the eight-speed will improve those figures? Scroll down for the official press blast from General Motors, and then head into Comments.

2017 GMC Acadia coming to Detroit Auto Show

Well, it's about time. If there's one group of vehicles that are in serious need of an update, it's the GM Lambda crossovers. You know, the Chevy Traverse, GMC Acadia, and Buick Enclave. They're super old. Good thing, then, that the brand-new Acadia is coming to the Detroit Auto Show next week, as evidenced by this teaser image found on the company's Facebook page. There's not much to see here, except for an LED taillamp signature on what appears to be a much cleaner rear end. We expect the three-row CUV to feature all of the latest GM tech, including a robust infotainment system with Android Auto and Apple CarPlay. V6 power and optional all-wheel drive makes sense here, too, though we won't rule out some kind of four-cylinder option. When GM launched the Lambda crossovers, the Acadia arrived first in late 2006, alongside the now-discontinued (but still very much present in the current Acadia) Saturn Outlook. The Buick Enclave came next, and the Chevy Traverse arrived after that. It's unclear if GM will stick with this rollout plan, of course, but one thing's for sure: all-new versions of these CUVs cannot come soon enough. Related Video: