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GM recalling another 2.7 million vehicles in five separate campaigns

The recalls keep rolling in from General Motors, evidently keen to avoid repeating the mistakes of the ignition-switch debacle and clean house. This time they're all coming at once, with five separate recalls announced together covering approximately 2.7 million vehicles.
The largest of the five actions involves over 2.4 million units of the previous-generation Chevrolet Malibu and Malibu Maxx, Pontiac G6 and Saturn Aura in order to fix brake light wiring harness, which have been found to be susceptible to corrosion. The recall is separate from the 56k Aura sedans which GM recently recalled over faulty shift cables, not to mention the previous massive recall of 1.3 million vehicles - some of them the same models - but appears to have resulted from the National Highway Traffic Safety Administration investigation that started with the G6 almost a year ago.
The second-largest campaign involves the 2014 Chevy Malibu, specifically those fitted with GM's 2.5-liter engine and stop/start system, approximately 140,000 examples of which has been found to have problematic brakes. The issue does not appear to be connected to the recall of 8k Malibu and Buick LaCrosse sedans (also involving brake woes) which we reported upon last week. Four crashes have been reported in such models, but GM admits it's not yet clear if the problem was a contributing factor in the accidents.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GMC Hummer EV will weigh 9,046 pounds

In the 2000s, Hummer's unique breed of off-roaders summoned a dark cloud of disapproval from environmentalists because they were gas-guzzling SUVs with mammoth dimensions. GMC's born-again Hummer EV will escape the gas guzzler label by running solely on electricity, but it will be even bigger and much heavier than its predecessors. Enthusiast site GM-Trucks reported the Hummer EV will tip the scale at 9,046 pounds (4,103 kilos if you're outside of the United States) in its quickest configuration, and a GMC spokesperson told Autoblog that figure is accurate. For context, the H1 Alpha released for 2006 (and often considered the ultimate Hummer) weighed 8,113 pounds, the H2 checked in at 6,614 pounds with the 6.2-liter V8, and the H3 was comparatively light at 4,600 pounds. When it lands, the Hummer EV will be one of the heaviest new cars sold in the United States. Part of its plumpness can be attributed to its colossal dimensions; it measures 216.8 inches long, 86.7 inches wide, and 81.1 inches tall. In comparison, the H1 stretched 185 inches long, 87 inches wide, and about 78 inches tall. The electric powertrain also played a major role in slinging the Hummer's weight into dually pickup territory. Batteries are heavy, and the Hummer EV's Ultium pack reportedly has a capacity of over 200 kilowatt hours. It has three electric motors, too. Note the 9,046-pound figure applies only to the sold-out Launch Edition model, which will offer 1,000 horsepower, the aforementioned 200-kilowatt battery, and the supercar-like ability to hit 60 mph from a stop in three seconds. GMC will launch cheaper, slower, and presumably considerably lighter variants of the truck in the early 2020s. Although SUVs are often heavier than comparable trucks due to the additional sheet metal, the people-hauling Hummer should weigh less than the cargo-carrying variant. As we reported in April 2021, its output will be limited to 830 horsepower because it's 20 inches shorter than the truck, and the bigger battery pack doesn't fit in this footprint.