2014 Gmc Sierra 1500 Slt on 2040-cars

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GMC rules out subcompact crossover to go premium, focus on trucks

Don't wait for GMC's on-again, off-again baby crossover any longer. The company confirmed it has no plans to enter the growing car-based subcompact crossover segment in the near future because the expansion wouldn't fit its image. "I'm going to give you a definitive no on that one," answered Mark Alger, a regional marketing manager for GMC's Canadian division, when asked about the entry-level segment by GM Authority. "We want to position GMC as a premium brand, focus on our trucks, and capitalize on the AT4 name," he added. Positioning GMC as a premium brand wouldn't prevent officials from giving an entry-level the green light; Audi, BMW, and Mercedes-Benz all sell cars priced in the vicinity of $30,000. Focusing on trucks like the Sierra and the Canyon makes sense, however, because they compete in a bigger segment of the market where profit margins are much wider. It helps that GMC doesn't have to worry about markets outside of North America; it's not concerned about its sales and image in, say, Spain. We've heard speculation about GMC's entry-level model since the Granite concept (pictured above) made its debut during the 2010 Detroit auto show. It was approved for production in 2010, approved again the following year (complete with rear suicide doors), and canceled in 2012, but the reports never went away. The segment's popularity added credibility to the recent murmurs describing a born-again Granite aimed at the Honda HR-V and the Toyota C-HR, among others. The Chevy Trax and Buick Encore are both GM vehicles that compete in this segment.  GMC also canceled a body-on-frame, Bronco-taming SUV, according to a recent report. The truck-focused automaker promised every nameplate in its range will receive the rugged AT4 treatment by 2021, however, and it announced plans to show the off-road-ready Canyon in early 2020.

2020 GMC Sierra HD caught in double-cab, low-trim gas-engine guise

Naturally when the 2020 GMC Sierra HD was revealed, GMC picked the flashiest, most-impressive Denali model with the big crew cab configuration and diesel engine. But obviously not all will be equipped that way, so it's exciting to see a lower trim model like the truck above. This 2020 GMC Sierra HD is a more modest SLT trim model equipped with the gas V8 and lacking the MultiPro tailgate. Styling doesn't take a hit with the shorter shape, and arguably, it looks more athletic without so much metal between the wheels. The length is the only real difference, with the rest of the sheetmetal just as chisled on the bigger version. Interestingly, this gas-powered Sierra HD still has a big hood scoop from its diesel sibling. On the current GM heavy duty trucks, only the diesel models get a scoop, and it's specifically for getting more cool air to the intake. The Silverado HD may continue this differentiation, but GMC is clearly keeping it for all models. When the Sierra HD goes on sale this summer, it will be available with either a 6.2-liter gasoline V8 like in this truck, or a 6.6-liter turbodiesel V8 making 445 horsepower and 910 pound-feet of torque, the same as the current model. All models get bedside steps, and the MultiPro tailgate is available either as standard or an option with all trims. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 GMC Canyon

As discussed earlier today, the 2015 Chevrolet Colorado is a new standout in terms of midsize trucks. But the Colorado wasn't the only pickup the General Motors team brought to San Diego for us to sample. Also along for the ride was a pack of GMC Canyons, the slightly more expensive and polished platform-mate to the Chevy.
There's no question that the Canyon and the Colorado are a lot alike under the skin - almost entirely, in fact - so GMC has worked to first create some daylight between the two trucks by way of sheetmetal. This is most obvious from the front view, where the blocky and blingy GMC grille replaces the more subdued tone and shape seen on the Chevy's nose. Projector headlights with LED running lights come as standard, and, again, with the squared-off look that is typical of the brand. 16-inch aluminum wheels come stock on the GMC, too, with the 17-inchers seen on my photo truck offered as standard equipment on the top-trim SLT.
GMC considers the Canyon to be the only premium truck in the segment (which is clearly true), and the team has spent a ton of time and effort to get the interior correct to prove out that point. "Any trim that looks like metal, is metal," I was told at the product briefing, a certain indication that the company is serious about bringing a new class of buyer to a truck segment that it hopes to redefine.