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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2019 GMC Sierra CarbonPro Edition pricing starts above $65,000

GMC is hard at work building carbon fiber beds for its CarbonPro trucks, so it's fitting that the company has finally released pricing for the 2019 GMC Sierra CarbonPro Edition. It's not cheap by any measure. The most "affordable" for 2019 is the AT4 version starting at $66,635. It's also available in Denali trim, and that version starts at $70,020. Both represent an increase of $8,000 to $9,000 more over the base AT4 and Denali models. That may seem like a lot to go from a steel bed to a carbon fiber one, but you're getting more than the bed for that money. GMC also includes unique badging, a Bluetooth bed speaker, rear-camera mirror, surround vision cameras, automatic emergency braking, lane-keep assist, automatic headlights, power side steps, a sunroof, trailer tire pressure monitoring and a color heads-up display to both models. The AT4 specifically gets a Bose sound system, navigation, parking sensors and a cat-back exhaust, too. The Denali adds unique 22-inch wheels. Both only come with the 6.2-liter V8 and 10-speed automatic. To equip a regular GMC Sierra AT4 similarly to the CarbonPro Edition, the price comes out to $64,110. The Denali comparably equipped to the CarbonPro is $67,940. So the bed itself is about $2,000 to $3,000. The 2019 GMC Sierra CarbonPro Edition trucks should be reaching dealers very soon. They will soon be supplanted by the 2020 version, which will add the new 3.0-liter diesel inline-six as an engine option. The AT4 CarbonPro will get some extra black accents for 2020, too.

2019 GMC Sierra interior looks just like the Silverado's

The GMC Sierra has pretty much always been a Chevy Silverado in disguise. There was maybe some fancier trim plus the availability of the ritzier Denali trim, but the differences mostly amounted to different makeup on identical twins. As we can see from the spy photos above, the yet-to-be-shown 2019 GMC Sierra will actually have a more distinctive exterior, but the interior will continue the me-too tradition. Immediately apparent is the fact that the whole dashboard is carryover. It's the same chunky, plasticky place to be that, while likely highly functional, did little to impress when unveiled at the Detroit Auto Show. Really, only the volume, tuning and climate control knobs look different from those in the Silverado. They appear to have a different ridged pattern on the edges, and are possibly a shinier, glossier finish. The steering wheel also looks different, with a chunkier center and more svelte spokes. The Sierra exterior would seem to be better differentiated. The headlights are very different in that they wrap around the fenders more so than on the Chevy. The grille looks more vertical and aggressive than the Silverado's. The wheel arches also differ in that the forward corners are rounded and the rears are more squared off. The GMC Sierra will be revealed March 1 in Detroit. As per usual, it will probably share all of its powertrain bits with the Silverado. That means at least 5.3- and 6.2-liter gasoline V8s and the new turbocharged 3.0-liter inline-six diesel engine. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.