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GMC doesn't care if it's Mt. McKinley or Denali

GMC is getting a mountain of free publicity from President Obama's decision to rename the former Mt. McKinley back to Denali in Alaska. The truck-and-SUV brand is happy to see the moniker of its high-end trim in the news, but doesn't intend to change any marketing because of the switch. "It had no impact or change on our strategy," a GMC spokesperson told the Detroit Free Press. The brand doesn't expect sales to change, though the frequent use of the word Denali in the news in a positive light amounts to free, albeit temporary, advertising for the company. Denali is the word for the nation's tallest mountain in the Koyukon Athabascan language, and it means "the high one." In 1896 a prospector rechristened the peak Mt. McKinley to support presidential candidate William McKinley. He won the election, but was assassinated in 1901. The title stuck, and the site officially got the name when a national park was created there. Since then, there has been a push to return to the original moniker, and according to the Free Press, the park became Denali in 1980. Now, the peak has followed suit. GMC started using Denali to denote the top models on the 1999 Yukon. Today, it's available as an upmarket alternative on most of the brand's lineup. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2015 Jeremy Korzeniewski / AOL / GMC Marketing/Advertising Weird Car News GMC Truck SUV Luxury gmc yukon alaska denali gmc denali

2018 GMC Yukon Denali gets a sculpted new grille

More than half of all GMC Yukon and Yukon XL models sold wear top-level Denali trim. That's a profitable scenario for the automaker, so, perhaps above all else, GMC needs its premium Denali series of vehicles to continue to stand out in a line of trucks and SUVs at the dealership lot. Hence, chrome, and lots of it. But for 2018, GMC is blessing the behemoth Yukon Denali with an added dose of class with a new multi-dimensional grille. "The new grille, which is flanked by HID headlamps and LED Signature Lighting, advances the design legacy established with the very first Yukon Denali in 1999," said Matt Noone, director of Global GMC Exterior Design. In addition to a sophisticated new look, the grille adds customizable cooling capabilities to the Denali range. Active shutters open when additional cooling is needed, or close to reduce aerodynamic drag when the engine isn't too warm. Further increasing the efficiency of the big brutish 'ute is a new 10-speed automatic transmission. That's two extra gears over the 2017 Yukon Denali, leading to a numerically lower final drive to help save fuel at highway speeds. Inside, Mastique Ash wood trim differentiates the 2018 model from previous years. A 420-horsepower 6.2-liter V8 engine remains standard for 2018, as do blingy 20-inch wheels with 22 inchers optional. Related Video: Design/Style GMC SUV Luxury gmc yukon denali

GM dealers unhappy about pickup prices

The backlash is beginning. Following General Motors' price hike of the Chevrolet Silverado and GMC Sierra last week, dealers across the country are expressing their ire over increasing prices in the face of rebates and discounts on trucks from Ford and Ram.
Speaking to Automotive News, Sam Pilato, the general manager at Dimmitt Chevrolet in Clearwater, FL, Silverados are "selling very poorly." W. Carrol Smith, the president of Monument Chevrolet in the heart of truck country, Texas, said, "[GM's] position is that the vehicle stands on its own and it doesn't need a bigger rebate. That's not what the market is telling us."
According to AN, that's the general attitude amongst Chevy and GMC dealers across the country, where the twin pickups are getting butchered in sales by competitors offering up to $9,000 off their sticker prices. Part of the problem for GM is that its trucks are arriving on the market near the end of the current F-150's lifecycle, a fact that Ford has taken advantage of.