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Expect greater differentiation in GM's next-generation SUVs

General Motors says its next-generation Chevrolet Tahoe, Suburban, GMC Yukon and Cadillac Escalade models will offer shoppers improved interior differentiation. Car and Driver recently caught up with Chris Hilts, GM's creative manager of interior design, who said that the cabins will all feature unique instrument panels, consoles, center stacks and switchgear moving forward. Apparently GM is now aware that consumers may be bothered by the fact that today's $85,000 Escalade has effectively the same cabin as a $45,000 Tahoe. Hilts says SUV buyers want more refinement than their pickup purchasing counterparts - and those same buyers also want their SUVs to have more exterior differentiation between the company's Silverado and Sierra pickup lines. Shocking.
That all sounds good to us, but we've heard this song and dance before. GM made big waves about how different the new-for-2013 Silverado and Sierra would look from each other, but judging by what we've seen so far, GM's stylists are painting in shades rather than with the full spectrum. For more on the what to expect out of GM's new SUVs, click on the C/D link below.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

GMC's electric Hummer could someday serve alongside the Humvee in the U.S. Army

Every civilian Hummer model traces its roots to AM General's Humvee, which made its combat debut when the United States invaded Panama in 1989. Fast forward to the 2020s, and the tables have turned. The born-again Hummer that will arrive with an electric powertrain and a GMC emblem could spawn a military-spec truck. "[The upcoming Hummer] is a full-size truck with 400 miles of range and 1,000 pound-feet of torque, it's a very highly capable vehicle. That could provide a great base platform for an electric vehicle to be used in the military context," said David Albritton, the president of General Motors Defense, in an interview with GM Authority. Although he didn't sketch out the Hummer's role in a battalion, its range, torque, and dimensions would theoretically make it well-suited to carrying soldiers, weapons, and/or gear like radio equipment. It wouldn't necessarily look like the production model (shown above in a preview image). General Motors Defense might use its basic platform and its powertrain technology to build a purpose-designed off-roader, like it did with the Colorado Infantry Squad Vehicle (ISV) it will soon begin manufacturing for the Army. The ISV shares 90% of its parts with the regular-production Chevrolet Colorado, but the two vehicles look nothing alike. Securing a contract with the American military is easier said than done, and Army officials haven't publicly expressed an interest in sending the upcoming Hummer into a war zone. We'll learn more about what a battle-ready electric truck could look like after the showroom-bound model makes its debut. In the meantime, Humvee production continues, and AM General introduced a comprehensively updated model named NXT 360 in 2018. Related Video:     Green GMC Hummer Truck Electric Military