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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

2018 GMC Terrain loses the V6 and gains a diesel for an all-turbo lineup

You may have noticed that compact crossovers are kind of a big deal these days. After eight years on sale, GMC is finally getting a new version of its littlest ute, the Terrain, for 2018. And it can't arrive a moment too soon. The 2018 GMC Terrain made its debut tonight on the eve of the 2017 Detroit Auto Show. The 2018 Terrain looks to be completely new, and is now built on GM's D2XX platform. It again shares a platform and major components with the Chevrolet Equinox; like the 2018 Equinox, the Terrain will offer three engines, including two turbocharged gas four-cylinders and a turbodiesel four. The base 1.5-liter gas four makes 170 horsepower and 203 pound-feet of torque, while the 2.0-liter inline-four puts out 252 hp and 262 lb-ft. (The 2.0 basically takes the place of the 3.6-liter V6 offered in the outgoing Terrain.) GM's 1.6-liter diesel four will also be available, making 137 hp and 240 lb-ft of torque in this application. Both gas engines will be paired with nine-speed automatic transmissions, while the diesel gets a six-speed auto. No fuel-economy claims have been made, but we expect the new models to outdo the current versions, with the diesel reaching around 40 mpg on the EPA highway cycle. View 14 Photos The new Terrain's design is equally fresh and does a good job of differentiating it from the related Equinox, with details very reminiscent of the new GMC Acadia. The lighting elements are even more intricate here, with LEDs used for the daytime running lights and taillamps. GMC designers gave it the floating-roof look, which is successful aside from the odd placement of a trim badge at the base of the D-pillar. Terrains will again be available in SL, SLE, SLT, and range-topping Denali trim, with the latter featuring the signature satin chrome grille, chrome accents, and monochrome paint scheme GMC uses on all of its top-trim models. The interior sees an upgrade in materials and a more-thoughtful layout, with a new version of GM's Electronic Precision Shift gear selector using buttons and switches instead of a lever to open up more space on the center console. Both front- and all-wheel-drive models get a Traction Select system that will tune the shift points and throttle points for specific driving conditions via a knob at the rear of the console. On models equipped with all-wheel drive, a front-drive mode disconnects the rear axle to improve fuel economy.

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."