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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

GM SUV window switch recall urges owners to park vehicles outside

It's not unusual for there to be a lag between an automaker announcing a recall and the official documentation showing up on the National Highway Traffic Safety Administration website. So it's no surprise that a recent GM campaign took about a month to appear in its official capacity. However, there appears to be some big differences between the two reports with potential safety implications.
In late June, GM announced that it needed to recall 181,984 examples of the Chevrolet Trailblazer, Buick Rainier, GMC Envoy, Isuzu Ascender and Saab 9-7x from the 2005-2007 model years, plus the 2006 Chevy Trailblazer EXT and 2006 GMC Envoy XL. The new documents paint a slightly different picture with 184,611 needing repaired and different model years listed.
The reason for the fix is still the same, though. It's possible for fluid to contact the master power window switch module in the driver's door, which can corrode the part. Eventually this could cause a short circuit, leaving the buttons inoperable and potentially leading to a fire. But the new NHTSA documents add an important note: "A fire could occur even while the vehicle is not in use. As a precaution, owners are advised to park outside until the remedy has been made."

Disabled man realizes dream of driving with converted pickup truck

A man with a devastating illness is mobile once again thanks to a heavily modified pick up truck. He hopes he can help others in his situation gain the freedom of mobility they need to lead a normal life. Chris Sauerbaum has a physical disability resulting from chronic inflammatory polyneuropathy, a form of muscular dystrophy where the sufferer's immune system attacks their nerves. Sauerbaum lost both of his legs and is bound to a wheelchair. After 11 years of trying, he finally has a vehicle that he can drive. "You might as well be driving a Lamborghini," Sauerbaum told the York Dispatch as the driver side door extended to a lift to accommodate Sauerbaum's wheelchair. "Everyone comes up and talks to you. You come out looking like a Transformer." It wasn't easy getting transportation that fit his needs. First he bought a Chrysler PT Cruiser, which wasn't large enough to handle the equipment needed to convert the car for a legless driver. In 2013, Sauerbaum and his wife Heather Sloat appealed to local businesses and friends for donations. They raised $10,000 and were able to put a downpayment on a GMC Sierra. The truck then underwent $91,000 worth of upgrades. It was completely outfitted for Sauerbaum, with a large lift to bring his wheel chair up to the driver's seat and joysticks doing the work of peddles and the steering wheel. New York's Office of Vocational Rehabilitation paid for the conversion. "Think of it as a big remote controlled car. An 8,000 pound R/C car," Sauerbaum told the Dispatch. After a week and a half of learning the controls, Sauerbaum was able to drive with confidence again. He will no long need to rely on his wife to get him two and from work, an 80-mile trip each day. Sauerbaum and Sloat hope to start a nonprofit called Drive for Independence that will assist other wheelchair-bound people with the costs of getting a converted vehicle that suits their needs. "It's just one piece of the puzzle to get people to work," Sloat told the Dispatch. Related Video: Weird Car News GMC Driving Ownership Truck Videos disabled ms