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Netflix to feature electric cars from GM and others in programming

LOS ANGELES — Netflix has unveiled a new star for some of its upcoming programming: electric vehicles from General Motors and other automakers. The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films "where relevant." The companies will highlight the partnership in a commercial featuring Will Ferrell that will air during the Feb. 12 Super Bowl. Netflix and GM called the agreement "part of a commitment to a more sustainable future." Financial terms were not disclosed. Netflix said it will help creators "better understand how EVs can complement and enhance their stories." Shows that will feature GM's electric vehicles include "Love is Blind," "Queer Eye" and "Unstable." Netflix productions also will include electric vehicles made by other automakers, the company said.   Marketing/Advertising TV/Movies Chevrolet GM GMC Hummer

Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

Could the GMC Jimmy come back as a Wrangler fighter?

Every three or four years, two cars go into heavy media rotation in stories about supposed new competitors. The headlines go something like, "X automaker working on a vehicle to fight the iconic Y." The Y cars are the Porsche 911 and the Jeep Wrangler. For this story, the X automaker is GM. And since GM already has its 911-fighter poised for debut next month, we speak here of the Wrangler. Car and Driver writes that GMC might take another shot at a Jeep challenger, this time by rebirthing a body-on-frame Jimmy SUV. For any who don't know, GMC sold an S-15 Jimmy from 1982 to 2005, a twin of the Chevrolet S-10 Blazer. Those SUVs started their lives as the Chevrolet S-10 and GMC S-15/Sonoma pickups. The Blazer name has returned to the light, albeit without its old-school rugged manners. There's still an opening on the GMC side, though, so C/D says the idea would be to work that old magic on the GMC Canyon pickup. The report is more chaff than grist for the rumormill, with liberal application of phrases like "looking to come up with," "could be," "could take," and "could arrive." Having said that, a potential Jimmy model could come in a few years, could use the same six-cylinder gas and four-cylinder diesel engines as the Canyon, and could start around $30,000. The Jimmy could wear GMC's new mud-and-guts AT4 trim name, or become a mud-and-guts trim for the Canyon just as the ZR2 is for the Colorado. It's not an entirely crazy idea, however, when a body-on-frame Trailblazer SUV based on the Colorado sells in Latin America, Asia, and Australia and does pretty well in the mud and muck. GM's been on the edge of going to war with the Wrangler for at least 12 years, when a Hummer exec said the HX concept would debut at the 2008 Detroit Auto Show and go on sale in 2010 as the H4. In 2015, The Wall Street Journal said GM was canvassing GMC dealers about something to get in the ring with the Wrangler. And all that was before every other automaker had to watch Jeep open a money-counting operation to handle its Wrangler profits, and dealers started charging $20,000 markups on Gladiators. In May, spy shooters caught a sensor-laden Jeep running at GM's Milford Proving Grounds in Michigan. Earlier this month, Bloomberg reported GM is considering a Hummer revival as an all-electric hardcore SUV. So we will not be surprised if GM rolls out a Wrangler fighter in the near-ish future. But we won't be surprised if GM doesn't, either.