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2019 GMC Sierra Denali Drivers' Notes Review | Half measures

Associate Editor Reese Counts: This truck feels a full generation behind the competition. It's a half measure that feels more like a mid-cycle refresh than a whole new truck. There are a few high points: the 6.2-liter V8 is great (if thirsty) and the bed is wider than anything else in the class. The tailgate, too, is nifty, though some might write it off as a novelty. I also dig the tech, particularly the infotainment system and heads-up display. Ram might brag about its giant touchscreen, but I think I actually prefer the GMC's user interface. The rest can be summed up with a series of shoulder shrugs. The Sierra finally looks different than a Silverado, but I wouldn't call it handsome. The interior is spacious, but I'd knock the design and materials in a $45,000 truck, much less one approaching $70,000. It's not Toyota Tundra levels of terrible, it's just plain, cheap, and not nearly as space efficient as the Ram. It feels like GM's not even trying to move the needle with this truck. The more time I spend behind the wheel, the less I like it. Assistant Editor Zac Palmer: I got to spend a lot of seat time in this 2019 GMC Sierra Denali, and I came away generally unenthused by GM's most luxurious truck. We harp a lot about how expensive pickup trucks are these days, and this one's near $70,000 price tag is just the same. When you step inside a similarly-specced Ram, it feels like it's worth its price. When I step out of a Silverado and into a more expensive Sierra, I want to feel like it's money well spent. This Sierra Denali does not. Beyond the leather seats and a few small pieces of wood trim, it's hard, black plastic galore. What makes it all the more frustrating is that GM has most of the tech and features it needs (solid infotainment, 360-degree camera, wireless phone charging and the rear camera mirror is genuinely awesome). The presentation just comes off as dated from the start. It's a shame, because I have a strange affinity for how this truck looks from the curb. The sharp angles, brash styling and "tough truck" attitude is appealing to me. I like stomping on the gas and letting the 6.2-liter torque monster under the hood loose. But man do you pay the price for using that engine. Over a few hundred miles of driving I ended at a dismal 15 mpg reading on the trip computer — the saddest part of this was knowing these were mostly highway miles.

GMC wants to target Jeep with compact crossover

GMC execs might consider adding a Jeep competitor to the range, but rather than new rumors of a Wrangler-fighter, this time the Professional Grade brand could go after the Renegade. Division boss Duncan Aldred would like to broaden the brand's lineup with a subcompact crossover. "I keep telling everyone, 'How can General Motors' truck brand not be in the fastest-growing segment in the industry, an SUV segment," he said to Automotive News but wouldn't confirm whether the model was under development. General Motors already offers small crossovers like the Chevrolet Trax and Buick Encore, but the CUV segment in general continues to drive auto sales in the US. Adding a similarly sized GMC to the mix might increase the automaker's volume by appealing to different customers. "A GMC buyer is very different from a Buick buyer. This is like comparing the Fiat 500X to the Jeep Renegade. They are very similar but appeal to different people," Dave Sullivan, Product Analysis Manager at AutoPacific, told Autoblog. Aldred started the speculation about a Wrangler-fighting model in an interview in late 2014, and the company reportedly even raised the idea of an offroad-focused vehicle to dealers to see how they reacted. The development process was only in the very early planning stages, but the brand considered using Hummer for a little of the new product's inspiration. Aldred later suggested to journalists the possibility of adding a compact or midsize SUV to the GMC range in the next 10 years to appeal to more buyers. He didn't comment directly on the possibility of the Wrangler-challenger at the time beyond saying: "I can't confirm that ... everything's on the table." Related Video:

GM profits threatened by glut of pickups

Automotive News reports that General Motors may slash production or ramp up discounts in order to deal with an oversupply of pickup trucks. GM currently has more than double the standard supply of pickups, and the vehicles are threatening to dampen the automaker's profits for 2013. Typically, automakers try to sustain a 60- to 75-day supply of vehicles, but GM is currently loaded with a 139-day supply, as of last month. At the end of November, the automaker was sitting on 245,853 units.
The manufacturer says that it will adjust production accordingly before laying any incentives on the profitable pickups. Even so, there's some concern that the inventory swell could hurt the roll-out of the next-generation Chevrolet Silverado and GMC Sierra. GM actually began slowly stepping back production in August, but it's clear the company will take further action as it heads toward the end of the year and into the next. Analysts predict the automaker could reduce pickup manufacturing by nearly half in the first quarter of 2013.
That still may not be enough to keep GM from laying extra cash on the Silverado and GMC Sierra. While the company's incentive spending was down in November compared to the same month in 2011, both the Ram 1500 and Ford F-150 saw double-digit percentage increases in sales last month while the Silverado and Sierra numbers slid compared to a year prior. Incentive spending could help move more trucks and add some balance to the GM inventory surge.