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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

Expect greater differentiation in GM's next-generation SUVs

General Motors says its next-generation Chevrolet Tahoe, Suburban, GMC Yukon and Cadillac Escalade models will offer shoppers improved interior differentiation. Car and Driver recently caught up with Chris Hilts, GM's creative manager of interior design, who said that the cabins will all feature unique instrument panels, consoles, center stacks and switchgear moving forward. Apparently GM is now aware that consumers may be bothered by the fact that today's $85,000 Escalade has effectively the same cabin as a $45,000 Tahoe. Hilts says SUV buyers want more refinement than their pickup purchasing counterparts - and those same buyers also want their SUVs to have more exterior differentiation between the company's Silverado and Sierra pickup lines. Shocking.
That all sounds good to us, but we've heard this song and dance before. GM made big waves about how different the new-for-2013 Silverado and Sierra would look from each other, but judging by what we've seen so far, GM's stylists are painting in shades rather than with the full spectrum. For more on the what to expect out of GM's new SUVs, click on the C/D link below.

2019 GMC Sierra interior looks just like the Silverado's

The GMC Sierra has pretty much always been a Chevy Silverado in disguise. There was maybe some fancier trim plus the availability of the ritzier Denali trim, but the differences mostly amounted to different makeup on identical twins. As we can see from the spy photos above, the yet-to-be-shown 2019 GMC Sierra will actually have a more distinctive exterior, but the interior will continue the me-too tradition. Immediately apparent is the fact that the whole dashboard is carryover. It's the same chunky, plasticky place to be that, while likely highly functional, did little to impress when unveiled at the Detroit Auto Show. Really, only the volume, tuning and climate control knobs look different from those in the Silverado. They appear to have a different ridged pattern on the edges, and are possibly a shinier, glossier finish. The steering wheel also looks different, with a chunkier center and more svelte spokes. The Sierra exterior would seem to be better differentiated. The headlights are very different in that they wrap around the fenders more so than on the Chevy. The grille looks more vertical and aggressive than the Silverado's. The wheel arches also differ in that the forward corners are rounded and the rears are more squared off. The GMC Sierra will be revealed March 1 in Detroit. As per usual, it will probably share all of its powertrain bits with the Silverado. That means at least 5.3- and 6.2-liter gasoline V8s and the new turbocharged 3.0-liter inline-six diesel engine. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.