1994 Gmc Sierra Regular Cab on 2040-cars

Auto blog

GMC adds stylish new Elevation model to 2019 Sierra lineup

GMC has announced a new style-forward model for its forthcoming 2019 Sierra pickup. It's called the Elevation and it will be based off the Sierra double-cab model with a new turbocharged engine, aimed at buyers who want a little panache with their rugged capability. GMC marketing director Rich Latek says the Elevation "conveys a youthful, athletic presence" with the pickup's chiseled fenders and assertive, upright hood. As such, the Elevation gets body-color-matching door handles, bumpers and grille surround, plus black exterior accents like the grille insert, tow hooks, side window trim and standard 20-inch aluminum wheels. Headlights, tail lights and fog lamps will be given the LED treatment, with the former getting the new C-shaped designs that have already been unveiled on other trim levels. It will be offered in two- or four-wheel-drive configurations, with nearly 3 inches more leg room than the current model. A traction select system will use a dial that drivers can set to preset driving modes to adjust transmission shift points, throttle mapping and other systems. An X31 Off Road package will be offered and boasts tuned suspension, a locking rear differential, protective skidplates, dual exhaust and other features. Also available will be a ProGrade Trailering System that includes a Trailering App to help connect and tow a trailer, on top of additional tie-down points, enhanced cargo lighting and other perks for hauling camping or recreational gear. Inside will be a standard 8-inch infotainment system compatible with Android Auto and Apple CarPlay with a six-speaker audio system, plus USB Type A and Type C ports for charging mobile devices. As for the powertrain, it will come with an all-new 2.7-liter turbo inline-four engine that makes 310 horsepower and 348 pound-feet of torque paired with an eight-speed automatic transmission. Also available is a 5.3-liter V8 that uses a new efficient fuel management system that enables it to operate on anywhere from one to all eight cylinders, depending on demand. In early 2019, a new 3.0-liter turbo-diesel inline-six will also be offered, mated to a 10-speed automatic. The Elevation adds to Sierra models like the SLT and Denali that GMC unveiled earlier this year. The company has shaved as much as 360 pounds off the new 2019 model — plus more from the Denali, thanks to carbon fiber in the bed box — so fuel economy should see a boost, too. It goes on sale in the fall.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GMC Hummer EV infotainment built with Unreal Engine used by 'Fortnite' and 'Rocket League'

We're only a couple weeks away from the reveal of the GMC Hummer EV truck and SUV. And we're expecting a lot of boasting about impressive capability and unique features. What we weren't expecting was for its infotainment system to be built on a video game engine. That's the news that has come out of Epic Games, creators of Unreal Engine, the basis of the Hummer's infotainment system. If you've been an avid video gamer anytime in the last 20 years, Unreal Engine should be recognizable. The first version of it powered Epic's "Unreal" and "Unreal Tournament" games, and more recent versions power multiplayer hits such as Epic's "Fortnite" and Psyonix's "Rocket League." The engine has been licensed out to countless other game developers for titles by both indie developers and large game companies. But its use in the GMC Hummer will be the first time it has powered a production car's infotainment system. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Epic didn't say which version of Unreal Engine is being used in the Hummer. Presumably it's a version of Unreal Engine 4, since Unreal Engine 5 hasn't been released yet. Also, while Epic released a trailer announcing the partnership and showcasing Unreal's 3D rendering and menu developing tools, it doesn't give us a peak at what the infotainment and instruments of the Hummer will look like. The company does tout fast boot-up times, powerful graphics, and over-the-air updates as useful features included with Unreal. But for a clear look at the final product, we'll have to wait for the October 20 reveal. Related Video: