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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Second part of Forza Horizon 3 car list revealed early

We previously brought you the first portion of Forza Horizon 3's list of 350 cars last week, and today we're bringing you part two. Apparently Fairfax Media in Australia had the list and images early and published them on The Sydney Morning Herald's website . We say early because the publication's story reveals that Playground Games, the developer of the game, plans to make the official announcement on the Forza website this Wednesday. This set of virtual machinery brings us closer to the full list, which will continue to be revealed over the coming weeks. While this part is smaller than the first one, it still features a number of notable automobiles, including the Bugatti EB110 Super Sport, GMC Syclone and Ferrari Dino 246 GT. This list also adds more vintage Aussie machines, including the very cool 1974 Holden "Sandman" HQ panel truck. Fans of the Mad Max movies may remember Max's Sandman truck from the original film. Check out the list of new cars from The Sydney Morning Herald below and take at look their article for new images and insight on what the developers' goals were for the game. 2007 Alfa Romeo 8C Competizione 1970 AMC Rebel "The Machine" 1998 Aston Martin V8 Vantage V600 2011 Audi RS 5 Coupe 2011 BMW X5 M 1981 BMW M1 1992 Bugatti EB110 Super Sport 1970 Chevrolet Corvette ZR-1 1966 Chevrolet Nova Super Sport 2008 Dodge Viper SRT10 ACR 1969 Ferrari Dino 246 GT 1968 Ferrari 365 GTB/4 2011 Ferrari FF 1978 Ford Mustang II King Cobra 1956 Ford F-100 1991 GMC Syclone 2016 Holden Special Vehicles GTS Maloo 1951 Holden 50-2106 FX Ute 1974 Holden Sandman HQ panel van 2012 Infiniti IPL G Coupe 2015 Jaguar XFR-S 1997 Lamborghini Diablo SV 2014 Lamborghini Urus 2014 Land Rover Range Rover Supercharged 2005 Lotus Elise 111S 2013 Mazda MX-5 1990 Mercedes-Benz 190E 2.5-16 Evolution II 2013 Mercedes-Benz E 63 AMG 1999 Mitsubishi Lancer Evolution VI GSR 2008 Mitsubishi Lancer Evolution X GSR 2000 Nissan Silvia Spec-R 1977 Pontiac Firebird Trans Am 2010 Renault Megane RS 250 2008 Subaru Impreza WRX STi Related Video: News Source: The Sydney Morning HeraldImage Credit: Playground Games/Microsoft Auto News Bugatti Ford GMC Holden Technology video games forza motorsport forza horizon 3

GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."