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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

Next-gen GMC Sierra spied with diesel power

The next generation of GM trucks is arriving soon, and we're expecting a huge leap forward over the current lineup. The Chevy Silverado and the GMC SIerra sell extremely well, but haven't done much to move the segment forward in a long time. The Ford F-150 has an all-aluminum body and turbocharged V6 power. The Ram 1500 gained a diesel and coil spring suspension. These spy shots show that diesel may be in the cards for GM. Some quick shots and copious use of flash show what is most likely a tank for diesel exhaust fluid and a diesel particulate filter, both necessary equipment for any modern diesel. It's unclear what form factor that engine will come in, though GM has a number of engines to choose from, including the 2.8-liter inline four that's found in the Colorado and Canyon, though that may be a little light duty for the Silverado and Sierra. Other rumors surrounding the trucks suggest a move to an aluminum cab while retaining a steel bed. That seems like a reasonable move for GM, even if the company was attempting to shame Ford for its move to aluminum a few years ago. Look for more news as early as the Detroit Auto Show in January. Related Video: Featured Gallery 2019 GMC Sierra spy shots View 21 Photos Image Credit: Spied Bilde Spy Photos Chevrolet GMC Truck

2024 GMC Hummer EV SUV revealed, priced the same as the truck

Following up on the 2024 GMC Hummer EV pickup truck's big reveal back in October is the SUV variant. And it looks pretty much the way you would expect. From roughly the doors forward, it's the same as the blocky pickup. But the back half now has an enclosed cargo area, a full-door tailgate and full-size spare mounted to it. Besides the tweaked looks, the SUV is physically shorter. The full dimensions haven't been revealed yet, but the wheelbase is 8.9 inches shorter than the truck at 126.7 inches total. The overall length is likely reduced even further, since the tail is much shorter than the truck's with the rear wheels close to the bumper. Both of these changes will greatly improve breakover and departure angles, plus make the vehicle generally more maneuverable on and off road. GMC boasts that with four-wheel-steering, the turning circle is just 35.4 feet, about a foot and a half tighter than the truck. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Powertrains are identical to that of the truck. The EV2 and EV2X get two motors making 625 horsepower. Higher EV3X and Edition 1 trims have three motors making 830 horsepower. Electric range varies between about 250 miles to 300 miles depending on specification. Extremely fast 800-volt, 300-kW DC fast charging is available and included on all but the base trim level. An Extreme Off-Road Package is available on EV2X and above that adds 18-inch wheels with 35-inch mud-terrain tires. You'll also be able to get the ground-clearance-increasing air suspension and four-wheel steering with the famous Crab Mode. Super Cruise will be standard on every GMC Hummer EV. Pricing and trim levels are nearly identical to the pickup truck, with only the Edition 1 varying. The base model starts at $79,995, and each trim and price is listed below. Prices are listed without the destination charge because that figure has not been revealed yet. EV2: $79,995 EV2X: $89,995 EV3X: $99,995 Edition 1: $105,595 ($110,595 with Extreme Off-Road Package) The Edition 1 SUVs will be available first with sales starting early next year. The EV2X and EV3X will go on sale that spring, and the base EV2 trims will go on sale in spring 2024. GMC is taking reservations now, and they can be made at this link. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.