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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM sees 'strong year' in 2018, then gold in Chevy Silverado for 2019

DETROIT — General Motors said on Tuesday it expects earnings in 2018 to be largely flat compared with 2017, but that profits should pick up pace in 2019 as its revamped line of high-margin pickup trucks hits the U.S. market. The 2018 earnings outlook was above market expectations, sending GM shares up more than 3 percent in premarket trading. "GM had a very good 2017 as we continued to transform our company to be more focused, resilient and profitable," GM Chief Executive Mary Barra said in a statement. "We are positioned for another strong year in 2018 and an even better one in 2019." GM and its Detroit rivals, Ford and Fiat Chrysler Automobiles, are bringing on new trucks at a time when overall U.S. new vehicle sales have been falling, but truck sales continue to grow as consumers abandon passenger cars in favor of pickups, SUVs and crossovers. GM on Saturday fired a new round in the battle for profits from one of the U.S. auto industry's most lucrative segments when it showed a new generation of its Chevrolet Silverado pickup truck at the Detroit auto show. The new Silverado, a highlight of the event, is the successor to GM's best-selling vehicle in North America. Sales of the current Silverado rose nearly 2 percent to 585,000 vehicles in 2017. In the coming months, the company will also reveal a revamped GMC Sierra pickup truck. U.S. new vehicle sales fell 2 percent in 2017 after hitting a record high in 2016, and are expected to drop further in 2018 as interest rates rise and more late-model used cars return to dealer lots to compete with new ones. GM said on Tuesday that while it retools a factory in Ft. Wayne, Indiana, to make the new pickup trucks, it will shift some production to an Oshawa, Ontario, plant in order to avoid missing sales in a hot market for the vehicles. The No. 1 U.S. automaker said it will record a $7 billion non-cash charge for its fourth-quarter 2017 earnings related to deferred tax assets. GM said it expects capital expenditure in 2018 of around $8.5 billion, about $1 billion of which will go toward funding self-driving car technology. Last week, the company said it is seeking U.S. government approval for a fully autonomous car — one without a steering wheel, brake pedal or accelerator pedal — to enter the automaker's first commercial ride-sharing fleet in 2019. GM said it expects 2017 earnings per share at the high end of its previously forecast range of $6 to $6.50.

2016 GMC Terrain Denali Quick Spin

Here's a bewildering statistic – General Motors sold over 347,000 GMC Terrain and Chevrolet Equinox crossovers in 2014, making the Theta platform twins the best selling vehicles in their segment. GM sold more Equinox/Terrain crossovers than Honda did CR-Vs, Ford did Escapes, and Toyota did RAV4s. After a week behind the wheel of the 2016 Terrain Denali, we can't fathom why GMC's entry, which accounts for nearly a full third of GM's annual small CUV sales, has been so popular. An inefficient engine, cheap interior plastics, uncomfortable seats, a shortage of technology, and a high price left us questioning why anyone would order this Denali over a Titanium-trim Ford Escape, a Jeep Cherokee Limited, or a Hyundai Santa Fe Sport with the Unlimited Package. Driving Notes While looks are subjective, we'd posit that GMC didn't go far enough with its 2016 mid-cycle refresh. New accents on the front bumper, a tweaked grille surround, and LED running lights round out the changes up front, while the rear gets a slightly different bumper. GMC claims there's a new hood, although we challenge you to pick out the differences – here are the official galleries for the 2013 and 2016, if you'd like to try. GMC missed a tremendous opportunity here. New headlights, some restyled taillights, and tweaked mirrors would have given the impression of a more significant refresh. As it stands, these changes don't add up to much. GMC also claims it made changes in the cabin, adding a "revised instrument panel center stack." Aside from the missing CD slot, which has been replaced with an oddly shaped and not terribly useful shelf, it's hard to spot much of a difference. The Terrain Denali's cabin materials feel cheap. You'll be spending at least $35,000 to park one of these in your driveway, but aside from the leather-and-faux-wood steering wheel, no material feels worthy of that price tag inside. The lower dash plastics are hard and scratchy, the center stack feels hollow and creaks when pressed on, and the too-small shade over the seven-inch display feels flimsy. The upper dash is covered in a cheap-feeling, leather-like material that looks unchanged from when the Terrain Denali debuted back in model year 2013. These materials don't make sense in a vehicle that, as tested, exceeded $41,000. The most egregious thing about the refreshed Terrain is the lack of content.