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GM announces 3 new recalls affecting 1.7M vehicles in North America [w/video]

Still embroiled in the ongoing ignition switch recall, General Motors announced today three more discrete recalls, affecting a grand total of 1,546,900 vehicles in the US. The Detroit News reports that some 1.7 million vehicles are affected overall in North America. The first and largest of the trio of new recalls concerns some 1.18-million Buick Enclave and GMC Acadia crossovers from the 2008-2013 model years, Chevrolet Traverse from 2009-2013 (pictured above) and Saturn Outlook vehicles from 2008-2010. All of the crossover utilities may have an issue with the wiring harness for their seat-mounted side airbags. Apparently, the vehicles are equipped with a Service Air Bag warning light that, if ignored, "will eventually result in the non-deployment of the side impact restraints." Those restraints include the side airbags, a front-center airbag if the vehicle is so equipped and seatbelt pretensioners. Dealers of affected vehicles will be instructed to remove driver and passenger side airbag wiring harness connectors, and then "splice and solder the wires together." The second recall affects 303,000 Chevrolet Express (pictured right) and GMC Savana vans from model years 2009-2014, and with gross vehicle weights under 10,000 pounds. Said vehicles do not comply with a head impact requirement for unrestrained occupants, and will need a reworking of the instrument panel material to be sent back on the road. It doesn't sound as though there's a quick fix for this one, as the GM press release states: "Unsold vehicles have been placed on a stop delivery until development of the solution has been completed and parts are available." Finally, the third recall affects 63,900 Cadillac XTS luxury sedans from model years 2013 and 2014. A brake booster pump may be susceptible to corrosion by way of the relay, potentially causing and electrical short, overheating, melting of plastic components and even engine fires. GM says it is aware of two engine fires in unsold XTS models and two cases of melted parts. Repairs for the issues affecting the XTS have not not mentioned by GM in the release. The Detroit News is also reporting that along with news of the triple-recall, GM is taking a $300-million credit to help pay for the repair costs, and to deal with the ongoing costs associated with the ignition switch recall. In an attempt to explain just what GM has been doing in the face of these very serious issues, newly minted CEO Mary Barra has addressed the issues in a new video.

GMC Syclone spools up a storm on Jay Leno's Garage

A storm was brewing on American roads in the early 1990s. That's when Detroit's automakers were producing some of the hottest performance trucks ever devised – models like the Ford Lightning, GMC Typhoon, and its flyweight pickup sibling, the GMC Syclone. Jay Leno just happens to have one of the latter in his garage, and took it out to showcase in this latest video segment. The Syclone was an exercise in absurdity, and could not only trounce any other pickup on the road, it could outrun anything else GM made and just about anything else on the road – beating Ferraris and Porsches off the line. In a pickup, for crying out loud. The kicker is that its engine wasn't such a monster, either: under the hood sat a 4.3-liter turbocharged V6 pumping out what would seem by today's standards to be an adequate 280 horsepower and 350 pound-feet of torque. Even the smaller of the EcoBoost V6s available in today's Ford F-150 produces more than that. But in a lightweight, compact pickup, those figures were enough to propel the Syclone to 60 in 4.3 seconds and run the quarter-mile in 13.6 seconds. Long before the dune-jumping Ford F-150 SVT Raptor or even the Viper-powered Dodge Ram SRT-10, GM made fewer than 3,000 Syclones based on the compact Sonoma (sister to the Chevy S-10) and another 4,700 of the Typhoon, which was mechanically similar but more practical (albeit heavier) wagon bodywork from the Jimmy. But as Jay aptly points out, the Syclone was the one you wanted. Scope it out in the ten-minute video clip above.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")