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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Wards names its 2015 10 Best Interiors list

Wards Automotive has named the winners of its 10 Best Interior awards, covering a wide but affordable array of vehicles. Where last year's list contained two six-figure vehicles, including the $372,800 Rolls-Royce Wraith, this year's is, well, a whole lot more reasonable. The publication lists the Mercedes-Benz C400 at $65,000 (which seems off), making it the most expensive vehicle here. That said, we'd argue that the entire C-Class line deserves to make this year's list, owing to its varied and high-quality selection of materials. The other vehicle to break the $60,000 mark, meanwhile, is the $60,675 Ford F-150 King Ranch, which has 327,000 pounds of leather lining its interior. Only one other German car, the BMW i3, and one other pickup truck, the GMC Canyon, managed to make this year's list. Here's the full list of this year's winners: 2014 BMW i3 ($52,550) 2015 Chrysler 300C Platinum ($51,175) 2015 Ford F-150 King Ranch ($60,675) 2015 GMC Canyon SLT ($40,465) 2015 Honda Fit EX-L ($21,590) 2015 Jeep Renegade Limited ($33,205) 2015 Kia Sedona SXL ($43,295) 2016 Mazda6 Grand Touring ($33,395) 2015 Mercedes C400 ($65,000) 2015 Nissan Murano SL ($41,905) See what we mean about the mainstream vehicles? Not only is there a distinct lack of luxury brands, it's the price of some of the vehicles that surprise. The Honda Fit, Jeep Renegade and Mazda6 are very reasonably priced, especially when you compare Wards price with the starting price. The Renegade Limited starts at less than $25,000, the Mazda at less than $22K and the Fit at under $16,000. Head over to Wards for a more detailed explanation of why each vehicle won. Featured Gallery 2015 Ward's Automotive 10 Best Interiors View 10 Photos News Source: Wards Automotive BMW Chrysler Ford GMC Honda Jeep Kia Mazda Mercedes-Benz Nissan Truck Crossover Hatchback Sedan nissan murano gmc canyon Interior jeep renegade WardsAuto kia sedona wards 10 best interiors mercedes c400

2018 GMC Sierra 1500 Buying Guide | What you need to know about this pickup truck

The GMC Sierra is a work-capable truck that can be optioned like a luxury car. Variety and choice are the keywords for the Sierra, not to mention close rivals like the Ford F-150, Ram 1500, and Chevrolet's own Silverado 1500. A Sierra buyer has a seemingly infinite list of choices when it comes to specifying exactly what they need in their pickup. In terms of cab length alone, there are three choices – Regular, Double, and Crew – to go along with your pick of Short, Standard, or Long cargo bed. Engines range from a 4.3-liter V6, upward to a range-topping 6.2-liter V8 available in top trim levels like the SLT and Denali. The Sierra can be ordered with a choice of two- or four-wheel drive, and transmissions include both a 6- and 8-speed automatic, depending on your choice of powertrain and trim. Changes for the 2018 model year include the standard fitment of a rearview camera, along with a Tire Fill Alert system that lets the driver know when the correct pressure has been reached. A 7.0-inch touch-screen stereo system is also now standard equipment on base Sierras. Is the 2018 GMC Sierra Safe? The National Highway Traffic Safety Administration gives the 2018 GMC Sierra 1500 an overall crash-test rating of five stars. In front and side impact tests, the latest Sierra 1500 scored a five-star safety rating. A four-star rating was recorded in the Rollover resistance test – this rating applies to Sierra trucks fitted with either rear- or all-wheel drive. Because the Sierra is such a popular vehicle, it's worth noting that the NHTSA conducted crash tests on models fitted with both these drivetrains, and in two cab lengths. The Insurance Institute for Highway Safety, which provides ratings for new vehicles based on its own comprehensive crash tests, also tested two versions of the Sierra 1500. The extended cab model registered "good" ratings in all but one of the IIHS' crash tests. Driver side protection in the small overlap test was deemed "acceptable" – front passenger-side results were not rated. Headlight effectiveness was given an "acceptable" rating, dependent on trim level selected. Meanwhile, the ease of use of the Child Seat Anchors (LATCH) was deemed "acceptable" in the extended cab Sierra. Ratings dip slightly for the Sierra 1500 in standard cab format. Driver-side protection in the front small overlap test drops to "marginal," while the available LATCH system scored a "poor" for its ease of use.