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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

GM sweetens military discount for Buick, Chevy and GMC

American servicemen and women interested in a new vehicle from Chevrolet, Buick or GMC now have a bit more incentive to head down to their local dealer, as General Motors has announced plans to improve its military discount program.
The new GM Military Discount Program offers eligible consumers a new Chevy, Buick or GMC at invoice pricing, which in some cases can take very large chunks out of a car's retail price. When factored in with other incentives, most of which are available with the Military Discount, the bargains are thick on the ground for members of the US armed forces.
GM's Retail Sales and Marketing Support general manager, Chuck Thomson, said, "GM has long supported the military and military families, and we hope this simplified and enhanced discount will show our appreciation for their service and help make it easier for them to own one of our great new vehicles." The program is open to all active duty and reserve members in the Army, Navy, Marines, Air Force, National Guard and Coast Guard, as well as veterans that have been out of the service for less than a year. Military retirees and their spouses are also eligible for the discount.

2021 GMC Canyon Denali shows its new grille

GMC showed us its new 2021 Canyon AT4 pickup at the beginning of the year. We got a few details on the "more upmarket" top-tier Denali trim coming next year, but we've been missing good photos of the article until now. The more upmarket part rings true when it comes to the front fascia of the the 2021 Canyon Denali, achieved at the cost of a busyness compared to the 2020 model. That's because designers bent the set-square lines on the current trim into angles and flared edges from top to bottom, adding more prominent textures along the way. The comparison shot in the gallery above reveals all,  the "exclusive heroic grille design" — really, that's GM's name for it — the heart of "a more distinctive and sophisticated design that has become synonymous with Denali," according to Holt Ware, the brand's head of exterior design. Inside, the luxury trim offers a new and exclusive open pore ash wood for accents, a Cocoa/Dark interior treatment, heated and cooled front seats, aluminum trim, and embroidered headrests. There's wholesale change coming for the entire Canyon lineup, but we need to wait for GM to officially announce the 2021 pickup to codify everything properly. The trim walk has changed, from Canyon, SLE, All Terrain, SLT, and Denali to Elevation Standard, Elevation, AT4, and Denali, and we're still wondering what this might to do the $650 Elevation Edition cosmetic package. The bargain basement models have also gone away, putting the new MSRP floor $4,200 above the 2020 model to go along with other price increases dotted throughout the lineup. GM Authority says Canyon production won't be delayed by the coronavirus lockdown, so production should begin n Wentzville, Missouri, in a few months. Related Video: