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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

GM dealers have ordered 30k Colorado and Canyon pickups, 3rd shift added

General Motors has an early success on its hands in the form of the initial rollout of the Chevy Colorado and GMC Canyon midsize pickup trucks. According to the automaker, dealers have ordered nearly 30,000 of the trucks thus far, a number that far exceeded GM's early expectations.
This high demand for the Colorado and Canyon twins has prompted GM to add a third shift to its Wentzville Assembly plant where the trucks are built, starting early next year. An extra shift will add an additional 750 jobs at the location to the 1,315 that were already employed there, according to the press release that you're welcome to read down below.
Such positive sales projections for the Canyon and Colorado may portend good things for the midsize pickup segment, which was once hugely popular but has more recently contracted, with the Nissan Frontier and Toyota Tacoma standing firm as the market leaders. Now that GM's entries are the most up-to-date, and with the segment's first diesel engine on the way, it will be interesting to see how the trucks continue to sell and if their hopeful success leads more automakers back onto the playing field.

GM profits threatened by glut of pickups

Automotive News reports that General Motors may slash production or ramp up discounts in order to deal with an oversupply of pickup trucks. GM currently has more than double the standard supply of pickups, and the vehicles are threatening to dampen the automaker's profits for 2013. Typically, automakers try to sustain a 60- to 75-day supply of vehicles, but GM is currently loaded with a 139-day supply, as of last month. At the end of November, the automaker was sitting on 245,853 units.
The manufacturer says that it will adjust production accordingly before laying any incentives on the profitable pickups. Even so, there's some concern that the inventory swell could hurt the roll-out of the next-generation Chevrolet Silverado and GMC Sierra. GM actually began slowly stepping back production in August, but it's clear the company will take further action as it heads toward the end of the year and into the next. Analysts predict the automaker could reduce pickup manufacturing by nearly half in the first quarter of 2013.
That still may not be enough to keep GM from laying extra cash on the Silverado and GMC Sierra. While the company's incentive spending was down in November compared to the same month in 2011, both the Ram 1500 and Ford F-150 saw double-digit percentage increases in sales last month while the Silverado and Sierra numbers slid compared to a year prior. Incentive spending could help move more trucks and add some balance to the GM inventory surge.