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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2021 GMC Canyon AT4 Road Test | The everyday tool

Bold take: The GMC Canyon is the most well-rounded midsize truck. Admittedly, “well-rounded” is a lukewarm compliment, but the Canyon does nearly everything well. It is not the flashiest, which is undeniably the Jeep Gladiator. Or the most comfortable, which is the Honda Ridgeline. But for those seeking a midsize truck that looks like a truck, drives like a truck and has a solid interior, the Canyon is the right formula. We would test the 2021 GMC Canyon AT4 for a week and find that itÂ’s pleasant, capable and sturdy off-road. We would haul a bookshelf in the bed, get dirty during a woodsy soft-road jaunt and pile up the miles running around town. In short, itÂ’s exactly what most need in a midsize truck.  The AT4 model is new for 2021, and it replaces the All-Terrain model, a move GMC is rolling out across its lineup. The AT4 adds an off-road-tuned suspension with hill-descent control, beefy 31-inch Goodyear Wrangler DuraTrac tires wrapped around 17-inch aluminum wheels, standard four-wheel drive with locking rear differential and a transfer case skid plate. The AT4 punches up the CanyonÂ’s appearance with red tow hooks, dark chrome elements and a bigger grille thatÂ’s similar to the SierraÂ’s. The Canyon Denali, which was also refreshed for ‘21, is showier, but the AT4 trim feels cooler with its understated off-road vibes. Considering this, we head out for an afternoon drive along a familiar route through DetroitÂ’s northern suburbs. The Canyon is a solid daily driver. The 3.6-liter V6 rated at 308 horsepower and 275 pound-feet of torque is widely used in General Motors vehicles. ItÂ’s powerful and actually sounds pretty good — even throaty — in GMCÂ’s midsize truck. Our passengers are surprised to be pulled back in their seats during hard acceleration, and the eight-speed automatic transmission is well-calibrated for the many jobs the Canyon is called upon to perform. This powertrain, standard in the AT4 and Denali trims, is a step up from the 2.5-liter inline-four and six-speed auto offered on the lower models. ItÂ’s worth it. The 2.8-liter Duramax diesel is an option on higher-spec Canyons, and its 369 lb-ft of torque is tantalizing. For everyday use, take the V6. Our tester with the gasoline V6 and four-wheel drive can tow as much as 7,000 pounds, has a maximum payload of 1,609 pounds and has respectable fuel economy of 17 mpg in the city and 24 mpg on the highway.

2022 GMC Sierra Denali Ultimate vs. 2022 Ram 1500 Limited Longhorn vs. Ford F-150 Limited | Luxury truck interior face-off

GMC's new uber-expensive 2022 Sierra Denali Ultimate is the latest luxury truck to nudge toward six-figure territory. With demand for upmarket half-tons surging, GMC's otherwise-solid pickup found itself in desperate need of an interior remodel. For 2022, we're getting just that, and it appears ready to take the fight to the segment's best, including the 2022 Ram 1500 Limited and 2022 Ford F-150 Limited. Here's the new Denali Ultimate interior in all of its full-grain, open-pore glory. 2022 GMC Sierra 1500 Denali Ultimate vs. 2021 GMC Denali  Not only did the material quality and styling both improve greatly, but the new truck also gets a completely different shifter setup (truck buyers don't like column shifters anymore, apparently). It would actually be difficult to overstate the quality of the upgrade here; the photos really speak for themselves. It's also worth noting that in addition to looking significantly more upscale than the model it's succeeding, the new Denali interior also differs a bit more from its Chevy counterpart than its predecessor did. Here's the new Silverado High Country for reference: While some elements do carry over, the entire dash design is different, down to the positioning of the heating and cooling vents. While the main HVAC controls are essentially carried over, note that they're pretty much the only ones. Even the horizontal bar of switches running along the center stack is positioned differently between the two. Yep. This is a pretty big upgrade over the 2021 cabin, and clearly the range-topper in GM's truck hierarchy. But what of the competition? 2022 GMC Sierra 1500 Denali Ultimate vs. 2022 Ram Limited Longhorn Southfork This one's tough. We're going to have to spend time in them back to back, but the Ram Limited, with its various anniversary editions and other special permutations, is certainly the interior to beat. To our eyes, the Sierra's more horizontal layout is a bit more modern and perhaps luxurious-looking than the more upright cabin treatment of the Ram, but it's tough to say for certain from photos. Both the Denali Ultimate and Ram Limited carry their upscale feel into their back benches too, which is something we can't say quite as confidently about our next contestant.  2022 GMC Sierra 1500 Denali Ultimate vs. 2021 Ford F-150 Limited The Ford F-150 Limited holds its own, but it's probably the least photogenic of the models we've looked at here, at least apart from the outgoing Denali.