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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

2019 GMC Sierra 1500 All Terrain spied with raised suspension, off-road tires

The 2019 GMC Sierra is here, though we've only seen the two top-tier trims, SLT and Denali. As past spy shots show, the Chevy Silverado's corporate sibling has more on the way. We now have a new batch of images showing what looks like the new All Terrain package, sort of a GMC equivalent to the Silverado's Trail Boss guise. The current All Terrain package is available in three different tiers on the Sierra SLT: All Terrain, All Terrain SLT Premium and All Terrain X. In addition to equipment from the Z71 package (skid plates, suspension upgrades), the All Terrain package adds Rancho shocks, an Eaton locking rear differential and more aggressive tires. There are some additional features and appearance changes, too. The more aggressive All Terrain X adds things like a cat-back exhaust and Goodyear Wrangler DuraTrac tires. The truck in these spy shots is definitely wearing different wheels and tires than the Sierras we've previously seen. It also looks like it's sitting a little higher, just like the Silverado Trail Boss. This also looks to be an SLT model as it doesn't have the MultiPro tailgate. Expect the 5.3-liter and 6.2-liter V8s to return, but don't rule out a diesel-powered Sierra All Terrain sometime down the line. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 GMC Sierra All Terrain spy shots View 9 Photos Image Credit: Brian Williams Design/Style Spy Photos GMC Truck Off-Road Vehicles gmc sierra 1500

GM dealers unhappy about pickup prices

The backlash is beginning. Following General Motors' price hike of the Chevrolet Silverado and GMC Sierra last week, dealers across the country are expressing their ire over increasing prices in the face of rebates and discounts on trucks from Ford and Ram.
Speaking to Automotive News, Sam Pilato, the general manager at Dimmitt Chevrolet in Clearwater, FL, Silverados are "selling very poorly." W. Carrol Smith, the president of Monument Chevrolet in the heart of truck country, Texas, said, "[GM's] position is that the vehicle stands on its own and it doesn't need a bigger rebate. That's not what the market is telling us."
According to AN, that's the general attitude amongst Chevy and GMC dealers across the country, where the twin pickups are getting butchered in sales by competitors offering up to $9,000 off their sticker prices. Part of the problem for GM is that its trucks are arriving on the market near the end of the current F-150's lifecycle, a fact that Ford has taken advantage of.