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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

GM promises to add 20 EVs and fuel-cell cars to lineup, paid for by SUVs

DETROIT — General Motors outlined plans on Monday to add 20 new battery electric and fuel-cell vehicles to its global product lineup by 2023, financed by robust profits from sales of gasoline-fueled trucks and sport utility vehicles in the United States and China. "General Motors believes in an all-electric future," GM global product development chief Mark Reuss said on Monday during a briefing at the company's suburban Detroit technical center. Future generations of GM electric vehicles "will be profitable," Reuss said, but added it was not clear when GM could make all its new vehicle offerings zero-emission electric cars. Regulators in China and some European countries have floated proposals to ban internal combustion engines by 2030 or 2040. "We will continue to make sure our internal combustion engines will get more and more efficient," Reuss said. GM shares were up more than 4 percent in midday New York trading on positive comments from Rod Lache, auto analyst at Deutsche Bank. Automakers, including electric vehicle market leader Tesla, lose money on electric cars because battery costs are still higher than comparable internal combustion engines. The company offered sneak peeks of three EV prototypes: a Buick SUV, a sporty Cadillac wagon and a futuristic pod car wearing a Bolt badge. GM funds its forays into new technology using a river of cash generated by old-technology vehicles popular with its core customer base in the United States heartland. In comparison, Tesla has burned through an estimated $10 billion in cash and has yet to show a full year profit. GM earned more than 90 percent of its $12.5 billion in pretax profits last year in North America, amid robust demand for its lineup of large sport utility vehicles and pickup trucks. The company's profitable operations in China rely on consumer demand for an expanding lineup of gasoline powered SUVs. GM has previously announced plans to make some of its future electric vehicles capable of driving themselves in robot taxi fleets. The company offered sneak peeks of three electric vehicle prototypes: a Buick brand sport utility vehicle, a sporty Cadillac wagon and a futuristic pod car wearing a Bolt badge. GM collaborated with Korean battery maker LG Chem to build the Bolt battery system. Company officials did not say what companies would supply batteries for the larger fleet of vehicles promised by 2023. Fuel-cell vehicles will also play a role in GM's future, the company said.

2020 GMC Acadia refresh brings a new engine, AT4 trim level

It's mid-cycle refresh time for the GMC Acadia, and the updated 2020 model kicks off its changes with a new face. It has a square-jawed grille seemingly pulled straight off the Sierra full-size pickup, and the size is amplified by the slender new LED headlights on either side. At the rear, the LED taillights are taller and more chiseled. A new AT4 trim level adds more visual distinction with black trim and wheels, plus all-terrain tires to make it a little more capable off road. The AT4 also boasts standard all-wheel drive. Under the revised skin, the Acadia hides one of two carryover engines, or a new turbocharged 2.0-liter inline-4. This new engine makes 230 horsepower and 258 pound-feet of torque with the help of a twin-scroll turbocharger. To make it more frugal, it's able to deactivate two of its four cylinders. The turbo engine is standard issue on the SLT and Denali trim levels. The carryover engines include a naturally aspirated 2.5-liter 4-cylinder making 193 horsepower and 188 pound-feet of torque, and a naturally aspirated 3.6-liter V6 making 310 horsepower and 271 pound-feet of torque. The V6 is standard equipment on the AT4 trim. No matter the engine, all 2020 Acadias get a 9-speed automatic transmission. The new transmission also ditches the current Acadia's mechanical shift lever in favor of an electronic shifter with the Terrain's mix of buttons and triggers. It does free up space between the seats, but the button arrangement is still as strange as it was when we first saw it in the smaller crossover. There are a handful of other little upgrades to mention. The suspension has been revised for greater comfort; the infotainment has been revised with a bigger screen, USB-C inputs and customizable profiles; and wireless phone charging is now an option. The updated Acadia goes on sale this fall, and pricing will probably be announced close to launch.