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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

GM also sheds parts from its pickups to boost payload ratings

The row between Ford and Ram over who boasts the best-in-class tow rating for heavy duty pickups has revealed a number of things. Chief among them is a report that Ford removes items like the spare tire, jack, radio and center console from its vehicles in a bid to lower its base curb weight and therefore keep the truck's gross vehicle weight rating down.
For those that need a refresher, GVWR is the vehicle's curb weight plus its maximum payload. A lower GVWR allows Ford to station its F-450 among the so-called Class III pickups, despite the fact that internally, it has the makings of a more brutish Class IV truck.
Ford explains away these deletions, saying a customer could order their vehicle in such a manner. It has also come to light that Ford is not the only automaker to engage in such practices.

2019 GMC Sierra Denali Drivers' Notes Review | Half measures

Associate Editor Reese Counts: This truck feels a full generation behind the competition. It's a half measure that feels more like a mid-cycle refresh than a whole new truck. There are a few high points: the 6.2-liter V8 is great (if thirsty) and the bed is wider than anything else in the class. The tailgate, too, is nifty, though some might write it off as a novelty. I also dig the tech, particularly the infotainment system and heads-up display. Ram might brag about its giant touchscreen, but I think I actually prefer the GMC's user interface. The rest can be summed up with a series of shoulder shrugs. The Sierra finally looks different than a Silverado, but I wouldn't call it handsome. The interior is spacious, but I'd knock the design and materials in a $45,000 truck, much less one approaching $70,000. It's not Toyota Tundra levels of terrible, it's just plain, cheap, and not nearly as space efficient as the Ram. It feels like GM's not even trying to move the needle with this truck. The more time I spend behind the wheel, the less I like it. Assistant Editor Zac Palmer: I got to spend a lot of seat time in this 2019 GMC Sierra Denali, and I came away generally unenthused by GM's most luxurious truck. We harp a lot about how expensive pickup trucks are these days, and this one's near $70,000 price tag is just the same. When you step inside a similarly-specced Ram, it feels like it's worth its price. When I step out of a Silverado and into a more expensive Sierra, I want to feel like it's money well spent. This Sierra Denali does not. Beyond the leather seats and a few small pieces of wood trim, it's hard, black plastic galore. What makes it all the more frustrating is that GM has most of the tech and features it needs (solid infotainment, 360-degree camera, wireless phone charging and the rear camera mirror is genuinely awesome). The presentation just comes off as dated from the start. It's a shame, because I have a strange affinity for how this truck looks from the curb. The sharp angles, brash styling and "tough truck" attitude is appealing to me. I like stomping on the gas and letting the 6.2-liter torque monster under the hood loose. But man do you pay the price for using that engine. Over a few hundred miles of driving I ended at a dismal 15 mpg reading on the trip computer — the saddest part of this was knowing these were mostly highway miles.