2008 Gmc Envoy Denali Sport Utility 4-door 5.3l on 2040-cars

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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

2020 GMC Sierra gets small price bumps, package discounts and tweaks

A couple of months ago we covered a brace of changes GMC made to the 2020 Sierra 1500. Those included availability of the 2.7-liter turbocharged four-cylinder with 310 horsepower and 348 pound-feet of torque, the 5.3-liter V8 getting the 10-speed automatic transmission, the CarbonPro Editions debuting for AT4 and Denali trims, and a new bed view camera. But GMC has made a few more smaller changes throughout, as GM Authority found, part of a detailed overhaul among GM's pickup lines that's already changed trim names, trim volume, and prices on the Chevrolet Canyon and GMC Colorado. We'll start with MSRP adjustments on the 2020 Sierra: 4WD drivetrains in SLT, and the AT4, and Denali trims that only come in 4WD, see a price increase of $200. There are also more MSRPs to consider this year, with a handful of new Elevation models filling price gaps.  The only changes inside are AT4-logoed all-weather floor liners that come standard for that trim, and adaptive cruise control joining the Driver Alert Package II available on the SLT, AT4, and Denali trims. Speaking of packages, the Value Packages represent truth in advertising. The new base-model Sierra Sierra Value Package costs $860 to combine the Convenience Package and Trailering Package. Those two cost $1,640 when ordered separately. Sticking with the base trim, the Chrome Exterior Package disappears because the chrome bumpers it added are now the standard finish. Black bumpers front and rear can be ordered at no charge, and the 17-inch Bright Silver painted aluminum wheels can be ordered alone. One trim up, the SLE Value Package lumps Convenience and Trailering, too, but it only costs $380, which is $15 less than the Trailering Package by itself. The Elevation Value Package gets cut by $1,330 to $585. On the AT4 trim, GMC dropped the price of the CarbonPro Package from $1,060 to $560, and the Premium Package comes down by $500 as well. The same $500 discount applies to the SLT Premium Package. The new 2.7-liter turbocharged four-cylinder is the optional engine on the base, SLE, and Elevation trims, saving $235 on the first trim and $395 on the other two compared to ordering the standard 4.3-liter EcoTec V6. Smokey Quartz Metallic exterior paint is expected to disappear come Q2. Two new wheels enter the range in the upper reaches, one being a 20-inch Carbon Grey painted rim available on the AT4 CarbonPro Edition.

GM puts e-commerce shopping in car dashboards

DETROIT — General Motors on Tuesday said it will equip newer cars with in-dash e-commerce technology, betting it can profit as drivers order food, find fuel or reserve hotel rooms by tapping icons on the dashboard screen, instead of using smartphones while driving. GM's Marketplace technology, developed with IBM, will be uploaded automatically to about 1.9 million model-year 2017 and later vehicles starting immediately, with about 4 million vehicles across the Chevrolet, Buick, GMC and Cadillac brands equipped with the capability in the United States by the end of 2018, GM said. GM will get an undisclosed amount of revenue from merchants featured on its in-dash Marketplace, Santiago Chamorro, GM vice president for global connected customer experience, said during a briefing for reporters. Customers will not be charged for using the service or the data transmitted to and from the car while making transactions, he said. "This platform is financed by the merchants," Chamorro said. GM will get paid for placing a merchant's application on its screens, and "there's some level of revenue sharing" based on each transaction, he said. It is too soon to say how much revenue GM could realize from the Marketplace system, he said. The GM Marketplace will compete for customer clicks and revenue with hand-held smartphones, which offer a far richer array of applications than the GM system will at the outset. Amazon.com is partnering with other automakers, including Ford, to offer in-car e-commerce capability through Amazon's Alexa personal assistant system. For example, GM will launch Marketplace with just Shell and Exxon Mobil icons in the fuel category. The only restaurant available for in-car table reservations at launch is the chain TGI Fridays, GM said. In addition, there will be apps for parking, and ordering ahead at coffee shops and restaurants such as Starbucks, Dunkin' Donuts and Applebee's. "We will be adding more vendors," with some coming in the first quarter of 2018, Chamorro said. In addition, he said GM plans to expand integration into its vehicles of music, news and other information services. GM also hopes to use its in-car Marketplace connections to expand purchases of products and services, such as additional access to in-car wifi, from its own replacement parts business and dealer network. Customers can "expect to see more service promotions coming through the platform," Chamorro said. Reporting by Joe WhiteRelated Video: