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2024 GMC Sierra HD unveiled with new design and more powerful turbodiesel V8

The 2024 Chevrolet Silverado HD made its debut in September 2022, so it was only a matter of time before the GMC Sierra HD received a similar round of updates. Unveiled online, the truck gains a new-look design and a more powerful turbodiesel V8, among other changes. GMC developed the Sierra HD primarily for towing and hauling so the most significant changes are found under the hood. The available 6.6-liter turbodiesel Duramax V8 engine now develops 470 horsepower at 2,800 rpm and 975 pound-feet of torque at 1,600 rpm, figures that represent increases of 25 and 65, respectively, over the 2023 model and that match the 2024 Silverado HD's. GMC notes it increased low-end torque by about 25% by fitting a new turbocharger. The V8 spins the rear or the four wheels via a 10-speed automatic transmission.  On the gasoline side of the spectrum, the 6.6-liter V8's output stays flat at 401 horsepower and 464 pound-feet of torque. It's now bolted to a 10-speed automatic transmission, and replacing the 2023 truck's six-speed lets the engine run closer to its peak power for longer periods. Here again, rear-wheel-drive comes standard and a part-time four-wheel-drive system is available across the entire line-up. Properly equipped, the 2024 Sierra 2500 HD Crew Cab can tow up to 21,900 pounds. The standard 2500 HD's towing capacity checks in at 22,500 pounds (a 4,000-pound improvement), and the 3500 HD is capable of towing up to 36,000 pounds — that's nearly 13 Subaru BRZs. Buyers have a dizzying selection of trim levels and body styles to choose from. The range includes Regular, Extended, and Crew cabs as well as seven trim levels called Pro, SLE, SLT, AT4, AT4X, Denali, and Denali Ultimate, respectively. The AT4X variant will not be available at launch, and the Denali Ultimate is new for the 2024 model year. Additionally, 3500 HD models can be ordered with dual rear wheels. What the truck looks like depends on the trim level. Broadly speaking, designers drew a more angular front end with a new-look grille, sharper-looking lights, and a redesigned bumper. New wheels are part of the update as well; the 3500 HD dually gets 18-inch polished aluminum wheels, and 22-inch units are optional on single-rear-wheel trucks. Finally, the color palette grows with six optional shades called Titanium Rush Metallic, Sterling Metallic, Volcanic Red Tintcoat, Redwood Metallic, Meteorite Metallic, and Downpour Metallic, respectively.

2020 GMC Sierra 1500 Interior Driveway Test | Still lagging behind

GM has caught nothing but grief for the interiors of its full-size pickups since they were redesigned. Some of it is about perspective. Ram blew everybody away with the new 1500’s interior, but it's not like the Ford F-150 is embarrassed by it. Chevy and GMC are. Even a top-shelf Sierra Denali doesnÂ’t live up to the luxurious environment its price tag would promise.  The trim of Sierra we're testing is an AT4, though. ThatÂ’s the light off-roading version of the Sierra thatÂ’s mechanically the same as the Silverado Trail Boss we recently reviewed. Looking at the interior from a pure functionality standpoint, the Sierra is perfectly fine at performing its truck duties. The seats are wide, flat and comfortable. It has huge armrests on both sides so you can stretch out as much as your truck stretches the boundaries of the road (seriously, this thing is huge). All the buttons in the center stack are well-labeled, easily found and big enough to stab away at without hitting the wrong one. It even has a volume and tuning knob. Yeehaw!  But look at the design. And the styling, or lack thereof. ItÂ’s plain and lacking in imagination. The whole center stack is just one big slab of black plastic, and the only splashes of color or style to distinguish it visually are bits of silver surrounding knobs and bits of gray surrounding air vents. That's certainly not enough to make it attractive. There are token pieces of "wood" inserted on Denali models, but they're almost hidden away along the center console and doors.  The screen looks as if itÂ’s scrunched into the top of the stack due to the vents curving in on both sides, making it look smaller than its perfectly acceptable 8-inch size. That just makes it more obvious that GM doesn't offer something to challenge the gigantic 12-inch optional screen on the Ram 1500. Not good, because size does matter when it comes to trucks, even if it's measured in a touchscreen's inches rather than engine displacement. LetÂ’s not discount how good all of the tech is in the Sierra 1500, though. GMÂ’s infotainment software that runs on the screen is glitch-free and runs like lightning through screens and menus. The performance is impressive, and of course both Apple CarPlay and Android Auto are on board.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits