2006 Custom Gmc Canyon on 2040-cars

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GMC Hummer EV pickup reveal postponed

We’re pretty excited about the all-electric Hummer pickup coming from the GMC brand. GM is too, enough to spend Super Bowl money on an ad teasing it. Today, we received an update from GM about the Hummer EV, with good news and bad news. The bad news: GM has announced that it is postponing the May 20 reveal for the Hummer. With the coronavirus throwing the proverbial wrench into a number of vehicle operations, including reveals, we canÂ’t say weÂ’re surprised at all. The good news, GM assures us, is that development continues “undeterred.” GM understandably hasnÂ’t provided a new debut date for the GMC Hummer EV, but it did provide us with the new short teaser video above. WeÂ’ve seen other details in previous teasers, as well. We were lucky enough to see the Hummer EV in person last month just before the pandemic began causing the world to grind to a halt. At GMÂ’s EV Day at its Warren, Mich., campus, the Hummer pickupÂ’s exterior was on full display. ItÂ’s a big, off-road-ready pickup complete with giant all-terrain rubber and tow hooks. It features removable roof panels for access to the open sky, which appears to be depicted in the teaser above. It features sail panels behind the C-pillars, similar to those on the Chevy Avalanche and Honda Ridgeline. Its bed was concealed with a tonneau cover, but it sported GMCÂ’s MultiPro tailgate that we first saw on the Sierra Denali. Interior photos showed a spacious interior with blocky shapes, squared hourglass vents that mirror the look of the taillights and a lunar theme that incorporates the topography of the Sea of Tranquility into things like the floor mats and speaker covers. It also has a large infotainment screen as well as a digital instrument panel. The Hummer pickup will be offered with a number of electric powertrain options, the most powerful of which will provide 1,000 horsepower and a 0-60 mph time of less than three seconds. Like the rest of the next generation of GM EVs, it will use the automakerÂ’s new Ultium modular battery and powertrain technology. While we donÂ’t have further details about a potential reveal date, we also know a Hummer electric SUV based on the pickup will follow at some point. It, too was on display at GMÂ’s EV Day. It looks exactly like the Hummer pickup from the rear doors forward, but with a shorter wheelbase and enclosed cargo area in the rear. It also sported a liftgate-mounted spare.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GMC Syclone spools up a storm on Jay Leno's Garage

A storm was brewing on American roads in the early 1990s. That's when Detroit's automakers were producing some of the hottest performance trucks ever devised – models like the Ford Lightning, GMC Typhoon, and its flyweight pickup sibling, the GMC Syclone. Jay Leno just happens to have one of the latter in his garage, and took it out to showcase in this latest video segment. The Syclone was an exercise in absurdity, and could not only trounce any other pickup on the road, it could outrun anything else GM made and just about anything else on the road – beating Ferraris and Porsches off the line. In a pickup, for crying out loud. The kicker is that its engine wasn't such a monster, either: under the hood sat a 4.3-liter turbocharged V6 pumping out what would seem by today's standards to be an adequate 280 horsepower and 350 pound-feet of torque. Even the smaller of the EcoBoost V6s available in today's Ford F-150 produces more than that. But in a lightweight, compact pickup, those figures were enough to propel the Syclone to 60 in 4.3 seconds and run the quarter-mile in 13.6 seconds. Long before the dune-jumping Ford F-150 SVT Raptor or even the Viper-powered Dodge Ram SRT-10, GM made fewer than 3,000 Syclones based on the compact Sonoma (sister to the Chevy S-10) and another 4,700 of the Typhoon, which was mechanically similar but more practical (albeit heavier) wagon bodywork from the Jimmy. But as Jay aptly points out, the Syclone was the one you wanted. Scope it out in the ten-minute video clip above.