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GMC doesn't care if it's Mt. McKinley or Denali

GMC is getting a mountain of free publicity from President Obama's decision to rename the former Mt. McKinley back to Denali in Alaska. The truck-and-SUV brand is happy to see the moniker of its high-end trim in the news, but doesn't intend to change any marketing because of the switch. "It had no impact or change on our strategy," a GMC spokesperson told the Detroit Free Press. The brand doesn't expect sales to change, though the frequent use of the word Denali in the news in a positive light amounts to free, albeit temporary, advertising for the company. Denali is the word for the nation's tallest mountain in the Koyukon Athabascan language, and it means "the high one." In 1896 a prospector rechristened the peak Mt. McKinley to support presidential candidate William McKinley. He won the election, but was assassinated in 1901. The title stuck, and the site officially got the name when a national park was created there. Since then, there has been a push to return to the original moniker, and according to the Free Press, the park became Denali in 1980. Now, the peak has followed suit. GMC started using Denali to denote the top models on the 1999 Yukon. Today, it's available as an upmarket alternative on most of the brand's lineup. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2015 Jeremy Korzeniewski / AOL / GMC Marketing/Advertising Weird Car News GMC Truck SUV Luxury gmc yukon alaska denali gmc denali

GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars

2019 GMC Yukon Graphite Edition offers Denali engine and features without the chrome

A sporty-looking option package called RST was recently introduced for the Chevy Tahoe and Suburban that also offered the option of a 6.2-liter V8 and magnetic suspension. Now GMC is getting in on the action with the GMC Yukon and Yukon XL Graphite Edition. The trim package adds a number of visual enhancements, and, if you're so inclined, has a performance version with the same 6.2-liter V8 and magnetic suspension as the Tahoe RST and Yukon Denali. As for appearances, the Graphite Edition adds black trim almost everywhere, including the roof rails, grille, fog light surrounds, and window surrounds. It also adds 22-inch wheels, regardless of whether it's just the appearance version or the performance version. The appearance package has machined-finish wheels, and the performance package has black painted wheels. As previously mentioned, the performance version of the Graphite Edition adds magnetic suspension and the 6.2-liter V8 with 420 horsepower and 460 pound-feet of torque found on the Denali and the Tahoe and Suburban RSTs. It's coupled to a 10-speed automatic transmission, and gets a rear axle ratio of 3.23:1. It also gets a few other Denali features such as a color heads-up display, Bose noise cancellation, a 170-amp alternator, and a trailer brake controller. The Graphite Edition can be had with both two-wheel drive or four-wheel drive. The Graphite Edition can only be had on Yukon and Yukon XL SLT models. Pricing hasn't been announced yet, but it's likely it will be a bit more affordable than buying a Denali model. Related Video: Featured Gallery 2019 GMC Yukon SLT Graphite Edition Image Credit: GMC GMC SUV gmc yukon gmc yukon denali