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GMC shows how the 2022 Hummer could have looked even more futuristic

Excitement filled the room when GMC asked its designers to resurrect the Hummer in April 2019, but a tinge of uneasiness permeated the department after executives locked in an early 2020 unveiling date. Luckily, stylists knew what they wanted early on in the development phase, and preliminary design sketches give us a fascinating look at how they shaped the electric off-roader that ended up making its global debut online in October 2020. Hummer, the brand, unceremoniously shut down in 2010 after General Motors failed to sell it to the Chinese, but its design DNA was so strong that stylists were able to pick up where their predecessors left off. All of the sketches published on Instagram by the official General Motors Design account show a boxy truck with a tall front end, a short windshield, and a generous amount of ground clearance. These styling cues trace their roots to the AM General Humvee that entered production in 1984 and made its combat debut when the United States invaded Panama in 1989. Even the wildest drawings still depict a pickup that's immediately recognizable as a Hummer. Most of the early design sketches wear some variation of the seven-slot grille that characterized Hummer's production models; it's a styling cue that hints at a heritage shared with Jeep under the American Motors Corporation (AMC) umbrella. Oddly, none wear the round headlights seen on the H2, the H3, and the HX concept that nearly became the H4. Was GMC afraid that its Hummer would end up looking too much like a Jeep? And, at least one sketch shows a fold-down windshield, a feature that will not make it to the assembly line. Sketches never reach production without modifications made in the name of packaging and safety concerns, and the Hummer is no exception, but stylists did a good job of reinventing the brand's design language without copying or erasing the past. If the company had stuck around long enough to make a second- and a third-generation H2, odds are it would look a lot like the GMC-branded model that will enter production in a year. GMC remains on track to start 2022 Hummer deliveries in late 2021, though it told Green Car Reports that it still hasn't built a fully functional prototype yet. When it arrives, this outdoorsy pickup will land in a burgeoning segment of the truck market that numerous models (including the Rivian R1T and Ford's electric F-150) will also call home.

Here's how Detroit is selling more luxury vehicles than Germany and Japan

Now there's an attention-grabbing headline, eh? Although the answer to the riddle - pickup trucks and SUVs - might be somehow deflating, the numbers involved deserve a going over. According to TrueCar's figures (click on the table to enlarge), six of the year's ten best-selling vehicles in the US that sell for a transaction price above $50,000 are body-on-frame, and the Mercedes-Benz E-Class is the only foreigner to crack the top five. Every enthusiast knows that pickup trucks are 'Murica's most popular vehicle by a colossal margin, and there have been plenty of reports about the popularity of luxuriously appointed trucks and SUVs, but compare these figures from TrueCar: 70 percent of Chevrolet Tahoe sales have a transaction price above $50K, and The Bowtie is expected to make $3.9 billion in revenue on 66,945 predicted high-dollar sales; 95.1 percent of E-Class sales break $50K, so the German company will make $4.0 billion on 67,006 predicted sales in that pricing sphere. It's about the only time you'll see the Tahoe ranked right next to Mercedes' bread-and-butter sedan. Ram is ahead of those two with $4.2B coming from $50K-plus sales. The Ford F-Series does almost as much revenue as the next three combined, with an expected $10.8 billion coming from sales of trucks over $50K - more than a quarter of the model's total sales, when a base F-150 can be had for about $26,000. Yes, the Germans make a lot more money on fewer sales, but considering the comparison, the bottom line isn't too troubled by such facts. Weighing like-for-like, the full-size Ford walks it in every category; elsewhere, the Chevrolet Silverado outsells the Ram, but the Ram outsells the Chevy by 6.7 percent above $50K. And for all the flak GMC takes over swapping out grilles, the Sierra also outsells the Chevy in the well-appointed segment, 16.1 percent of sales versus 11 percent – the Professional Grade brand is a huge profit center for The General. You'll find more info in the TrueCar press release below. TrueCar finds pickup trucks far outsell premium brands among top 10 vehicles over $50,000 Ford F-Series pickup sales over $50,000 surpass combined BMW 3, 5, 7 Series luxury car sales SANTA MONICA, Calif. (December 10, 2014) - TrueCar, Inc., the negotiation-free car buying and selling platform, finds mainstream pickup trucks and sport-utility vehicles dominate U.S.

3 Quick Takes on the new Hummer EV

The 2022 GMC Hummer EV truck debuted Tuesday with 1,000 horsepower and up to 350 miles of range. It marks the return of the Hummer name after a decade-long absence and is the most ambitious electric vehicle General Motors has attempted. Here are three quick takes. This is how major vehicles will be revealed going forward The unveiling during Game 1 of the World Series on Fox and during The Voice on NBC could only have been bigger if done during the Super Bowl. A two-network debut complete with LeBron James providing voiceover for the commercial. On Fox, World Series play-play man Joe Buck neatly set up the spot and told millions of viewers that the order bank was now open. Then the Hummer debuted in what looked like a cut from the next Transformers movie. OK, this is not how every major car will be revealed, but the direct-to-consumer, as-many-eyeballs-as-possible, made-for-TV (or social media) event will be a key strategy going forward. In the last few months, the Detroit, Los Angeles and New York auto shows have all played leapfrog with dates, confusing many observers. The pandemic has obviously exacerbated the decline of auto shows, but if you’re an automaker, why share the spotlight in a convention hall? Most car reveals wonÂ’t be network TV spectacles, like the Hummer, but streaming services and other platforms will make a lot more sense than traditional means as companies compete for new buyers. This is how the Tesla Cybertruck should have looked Most would say the Hummer is pretty cool looking. The headlights, the grille, the blocky fenders and huge wheels — yeah, this looks straight out of central casting. ItÂ’s what you expected the reborn Hummer to look like, nominally now in the service of the GMC brand. Tesla made the Cybertruck a bit too crazy. Sure, itÂ’s attention-getting. But look at the Tesla. No one can objectively say the Cybertruck is aesthetically pleasing, from the shape to the features. ItÂ’s out-of-step with the graceful Model S and Model 3 sedans. The Hummer is futuristic, has interesting elements — like underbody cameras for off-roading and a T-top — and a massive presence. It doesnÂ’t need to do more. The addition of Super Cruise technology, however, is a nice touch. GM is serious about EVs The Hummer leads a blitz of EVs from GM, which is quietly yet ambitiously laying out an electric future.