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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2019 GMC Sierra interior looks just like the Silverado's

The GMC Sierra has pretty much always been a Chevy Silverado in disguise. There was maybe some fancier trim plus the availability of the ritzier Denali trim, but the differences mostly amounted to different makeup on identical twins. As we can see from the spy photos above, the yet-to-be-shown 2019 GMC Sierra will actually have a more distinctive exterior, but the interior will continue the me-too tradition. Immediately apparent is the fact that the whole dashboard is carryover. It's the same chunky, plasticky place to be that, while likely highly functional, did little to impress when unveiled at the Detroit Auto Show. Really, only the volume, tuning and climate control knobs look different from those in the Silverado. They appear to have a different ridged pattern on the edges, and are possibly a shinier, glossier finish. The steering wheel also looks different, with a chunkier center and more svelte spokes. The Sierra exterior would seem to be better differentiated. The headlights are very different in that they wrap around the fenders more so than on the Chevy. The grille looks more vertical and aggressive than the Silverado's. The wheel arches also differ in that the forward corners are rounded and the rears are more squared off. The GMC Sierra will be revealed March 1 in Detroit. As per usual, it will probably share all of its powertrain bits with the Silverado. That means at least 5.3- and 6.2-liter gasoline V8s and the new turbocharged 3.0-liter inline-six diesel engine. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GMC SIerra Denali is ready to live the high life

Between the information for the 2014 Chevrolet Silverado High Country and the accidently leaked picture on GMC's consumer site, it didn't take much imagination to envision what the 2014 GMC Sierra Denali would be like. But here it is. Going on sale this fall, the 2014 Sierra Denali will continue to be the most luxurious pickup truck in the General Motors portfolio, while getting more power and technology than ever before.
Like previous models, the 2014 Sierra Denali stands out from lower Sierra models with a big cheese-grater chrome grille, 20-inch chrome wheels and body-color bumpers. Inside, the Denali gets plenty of leather with contrasting stitching, but this is where GMC really steps up from the Silverado High Country with real aluminum trim and a new customizable eight-inch driver display in the gauge cluster. Standard features will include heated and cooled front bucket seats, the Intellilink infotainment system with Bose audio, while the options list offers a Driver Alert Package (with forward collision alert and lane departure warning), a rear-seat entertainment system and a Z71 Off-Road Package.
As for power, the standard engine will be the 5.3-liter EcoTec3 V8 with its 355 horsepower, and the optional engine will be the new 6.2-liter V8. Although official power figures for the bigger engine aren't in yet, GM is finally putting some estimates on paper expecting around 420 horsepower and 450 pound-feet of torque to go with a 12,000-pound towing capacity. The new Sierra Denali will be available in either two- or four-wheel drive. Scroll down for more details listed in the official press release.