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2015 GMC Canyon Nightfall Edition rumbles in under the radar

Buyers enticed by the new 2015 GMC Canyon will want to take a look at the new Nightfall Edition. Unveiled here on the floor of the 2015 Detroit Auto Show, the Nightfall is based on the mid-level SLE trim level in four-door crew cab bodystyle, but upgrades with a stealthy appearance and bundled extras. It's decked out in Onyx Black paint, for starters, but also has a blacked-out grille and side steps, a spray-in bedliner and 18-inch wheels with darkened inserts, as well as a polished exhaust tip, remote start and automatic climate control fitted as standard. The only choice left up to the buyer of this murdered-out mid-size pickup is whether to get it in 2WD or 4WD. Either way, motivation is provided by the Canyon's 3.6-liter V6 with its 305 horsepower and 269 pound-feet of torque. Pricing has yet to be announced, but considering that the SLE on which it's based starts at $30,980 and that the SLT comes in at $34,345, we'd expect the Nightfall to be positioned in the low 30s, with another few grand for four-wheel drive. Featured Gallery 2015 GMC Canyon Nightfall: Detroit View 13 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Detroit Auto Show GMC Truck Detroit 2015 Detroit Auto Show gmc canyon

2020 GMC Sierra HD offers loads of tech

The 2020 GMC Sierra HD has finally been revealed, and it's a heck of a lot more subtle than the Silverado HD. Whereas the Chevy went with a wildly exaggerated version of the split grille and headlights the truck is known for, the Sierra simply builds on the 1500 model's design with an expanded grille that doesn't appear to be as tall or wide as the Chevy's. That's not to say it looks unimpressive, though. It's still got a massive fascia, it's just not as extreme as the one with a bowtie on it. With the Sierra's unveiling, we get more details about the powertrains available on the heavy duty GM trucks. The 6.6-liter turbocharged Duramax V8 makes 445 horsepower and 910 pound-feet of torque. That's the exact same output as the engine in the old models. But this time, the engine will be mated to an Allison-branded heavy duty version of the GM 10-speed transmission. A gas engine will also be available, but GMC hasn't revealed details on it yet. The new Sierra boasts a range of new features, some that are unique to it, and some shared with the Silverado. A shared feature is the new steps in the bed sides that are standard on all Sierra HD models. Unique to the brand is the MultiPro tailgate with fancy drop-out step. This tailgate will be available on all trims, and it's standard starting with the mid-level SLT. There are some useful visibility features being shown on the new Sierra, too, such as an available trailer camera system with 15 possible viewpoints, and it can virtually show the rear view on the screen as if there wasn't a trailer in the way. GM's rear-view mirror screen also makes an appearance. An AT4 off-road trim will be available on the new Sierra HD. It has slightly different styling with dark grilles and trim. Off-road upgrades include reworked springs and shocks, skid plates, standard all-terrain tires and a locking rear differential. Pricing has not yet been announced, but the truck goes on sale this summer. Details on prices as well as further specifications will likely be announced near the on-sale date. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")