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Who sold the most heavy-duty pickups in 2012? PickupTrucks.com investigates

Domestic manufacturers enjoyed a good year for heavy-duty pickup sales in 2012. PickupTrucks.com has taken a close look at exactly how those sales broke down between each manufacturer and between three-quarter and one-ton pickups. Ford sold some 67,786 F-250 Super Duty models last year with the Chevrolet Silverado 2500 HD falling just behind at 56,359 units. The Ram 2500 HD came in third at 41,918, while the GMC Sierra 2500 HD earned itself fourth place with 27,616 deliveries. While Ford held onto the top spot in the one-ton market, Ram easily nailed down second place by selling more 3500 HD models last year than General Motors sold Silverado 3500 HD and Sierra 3500 HD trucks combined.
So, did GM manage to sell more trucks than Ford with its two brands? Very nearly. Ford sold a total of 119,338 heavy-duty pickups to GM's 111,555. Ram, meanwhile, moved a distant 77,583. But perhaps more interesting is the diesel take rate in this segment. PickupTrucks.com says 80 percent of all domestic one-ton trucks roll from the dealer lot with a turbo-diesel under the hood. Head over to the site for a closer look at the breakdown.

GM able to add diesel to half-ton pickups if market demands it

A few years ago, the trend in half-ton pickup trucks was ultra-luxurious trims, often with the words "limited" or "platinum" tacked on after the model name. That was well and good, but we like this latest fad a lot more - diesel engines. First, Ram came to bat with a 3.0-liter, V6 turbodiesel for the 1500, then Nissan announced that the next-generation Titan would be getting an eight-cylinder Cummins diesel.
Now, word is coming in from AutoGuide that General Motors can, if it so chooses, drop a diesel engine into its light-duty trucks. The plot thickens, though, as it turns out that said diesel would be the same one Ram is using for its truck. According to AG, that engine comes from VM Motori, which GM owns a sizable chunk of. Therefore, GM can snag the 3.0-liter, V6 diesel for its trucks just as easily, if not more easily, than Ram.
If it's so easy for the Detroit-based manufacturer to access the engines, why not offer the a diesel-powered Sierra and Silverado from the start, then? According to GM spokesman Tom Wilkinson, The General doesn't seem so confident in a diesel pickup outside of its HD offerings. According to Wilkinson, the cost-benefit ratio doesn't line up for customers, thanks to both the impact on the truck's sticker price and the higher price of diesel, in general (the national average for a gallon of diesel is 43 cents more than a gallon of 87-octane unleaded).

GM delivers best Q3 sales since 1980, 2.4M vehicles sold

People are a weird sort. Even after registering over 70 recalls through the first three-quarters of 2014, General Motors saw its best Q3 results since Jimmy Carter was in the White House, registering over 2.4 million global sales between June and September on the back of strong results in the US and China.
US sales were marshaled by good results for GM's pickups, the Chevrolet Silverado and GMC Sierra, which bumped the manufacturer's truck market share to 35.6 percent, up nearly three points from Q1 2014. Buick has seen healthy growth as well, with the Encore dominating its segment for the sixth month running.
It was China, though, that really bolstered GM's sales, as the company's efforts to top last year's record-setting 3.16 million units continued apace. Small SUV sales saw massive growth, with Encore, Chevrolet Trax and Captiva figures jumping 90 percent in Q3. Brand-wise, Chevrolet, Cadillac and Buick all saw sales gains in the PRC, with each recording double-digit year-over-year jumps. Cadillac sales alone were up 63 percent compared to the first nine months of 2013.