Ford F-250 Lariat 4x4 on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

2015 Ford Expedition

While the tide of bigger-is-better SUVs has been in recession since, well, the recession, fullsize utes are still very much with us. Conservative creatures that have been loathe to evolve, fullsize SUVs nonetheless remain enduringly popular among large families, livery customers, and anyone with lots of friends, relatives, and toys to tug around. With respect to Toyota and Nissan, the only players that really matter in the segment are the new-for-2015 Chevrolet Tahoe/Suburban, the GMC Yukon/Yukon XL, and this truck: the Ford Expedition, the latest evolution of which we just drove for the first time at a press preview in West Virginia.
Unlike the General Motors utilities, the standard Expedition and the long-wheelbase Expedition EL are not all-new, but rather are heavily refreshed versions of the same basic truck Ford started selling way back in 2007. The front fascia is where most of the exterior update happens for 2015, with a new three-bar grille design, halogen projector headlamps, and new bumper design with available LED foglamps. Despite all the new bits, the facelift breaks exactly zero ground in terms of design; in fact, it already looks dated, and will only look older once the macho 2015 F-150 bows later this year. Even less has changed out back, where the tailgate gets a wide chrome band spanning the taillamps and a new chrome exhaust tip. Other exterior changes are generally limited to colors and an all-new wheel lineup that includes a gleaming set of six-spoke 22-inch polished wheels on high-end models.
Speaking of high-end models, a new Platinum trim is positioned above the cowboy-spec King Ranch model for 2015. Both the Platinum and King Ranch get their own color combos and exterior trim finishes (satin metal for the Platinum, chrome everywhere and ginormous badges for the King Ranch) and posh, leather-lined interiors with their own aesthetic. The Expedition family also now includes a price-leading XL model, as well as XLT and Limited grades.

Ford Mustang GT Bi-Fuel CNG

Highly intrigued, we recently visited a Southern California Gas Company office to check out several hybrid vehicles promising something new. Unlike more commonplace gasoline-electric hybrids, we were there to evaluate innovative gasoline-compressed natural gas (CNG) hybrids - yes, they run on unleaded gasoline and compressed natural gas. According to the experts on hand, this arrangement delivers extended range and reduced emissions while chipping in with lower operating costs than pure-gasoline vehicles. There are advantages over its gasoline-electric counterparts, as well.
The program is part of a three-way collaboration between The Carlab, a Southern California-based automotive consulting firm, Landi Renzo USA, a company specializing in alternative fuel solutions, and America's Natural Gas Alliance, a group that promotes CNG. Long story short, the team has engineered a way to allow a modified internal combustion vehicle to seamlessly switch between two fuels (gasoline and CNG) with no driver intervention. In theory, and if it works as well as promised, it's a win-win for the vehicle owner and the environment.
Parked at the Gas Company office were six different gasoline-CNG hybrid vehicles. To demonstrate the technology's versatility (just about any gasoline vehicle may be modified) Carlab brought a varied assortment of bodystyles, each from a different automaker. After taking a quick glance at the half-dozen in the parking lot, we made a beeline for the performance-oriented Ford Mustang GT - a 2012 model - with the six-speed manual gearbox.