2015 Ford Transit-250 148 Wb High Roof Cargo on 2040-cars

Auto blog

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford board OK with Mulally stepping down earlier

Ford's board is open to CEO Alan Mulally stepping down before his planned departure in 2014, inside sources are telling Reuters. Ford's plan of succession, aside from who would be his actual successor, has been something approaching common knowledge - the 68-year-old former Boeing exec had plans to stay through 2014. This was recently confirmed by Mulally himself on Bloomberg Television and in Automotive News.
Motivation for the about-face comes from what Reuters calls a "growing confidence" in the current crop of Ford execs, led by Mark Fields. Fields, Ford's current chief operating officer, has been tipped as Mulally's ultimate successor, although he's far from the only person with eyes on Ford's top job. Normally, Ford's board saying they're open to an executive, that's done very well for the company, stepping down early would be nearly unremarkable. It's the timing of this announcement, though, that makes this a big piece of news.
Recently, Mulally has been the subject of rumors that he's interested in taking the CEO position at tech giant Microsoft. The Redmond, Washington-based company's CEO, Steve Ballmer, told the media in August that he'd be retiring in a year's time. The fires were stoked when tech website AllThingsD speculated that Mulally would take the top spot, despite denials from the man himself. Could Ford's current boss become the new top dog at Microsoft? Will Mark Fields replace him? Could recently departed Renault exec Carlos Tavares land at Ford in some capacity? Let us know what you think below in Comments.

Brits recreate iconic Bullitt chase scene

Recreating the famous chase scene from Bullitt has become almost an art form in its own right. We've seen it done in a music video, with scale models and even in commercials. There are few films that are as defined by a single scene as the 1968 classic. Even if you don't know a single beat of the plot, the Highland Green Ford Mustang racing a Dodge Charger through the hilly streets of San Francisco is famous. It's so well known that the Silverstone Classic has created a homage to promote its celebration of the 50th Anniversary of the Mustang at this year's event in July.
Filmed around the famous UK circuit, the short film generally gets the key points of the scene right. It even has a green Volkswagen Beetle that keeps reappearing, as in the movie. Unfortunately, its Steve McQueen stand-in looks a little too old for the role. While the video shortens the chase considerably, it's still great to see these '60s behemoths leaning and sliding around the track. Scroll down for a touch of nostalgia thanks to one of the greatest scenes ever in cinema - we've got both the recreation and the original chase seen from the movie waiting for you.