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Ford posts record pre-tax Q3 profit of $2.6B

Ford took in $2.6 billion in pre-tax profits in the third quarter of the year, making for a record trio of months that saw the Blue Oval's year-over-year earnings increase by $426 million. The earnings are being attributed not just to improvements in North American sales, but sales around the globe.
Revenue was up 12 percent, to $36 billion, although net income took a hit, dropping $359 million to $1.3 billion. Ford was dinged with $498 million in pre-tax charges, which are being blamed for the drop in net income.
The news has boosted Ford's hopes for full-year results, bumping it's total profits up past $8 billion, according to Automotive News. The Dearborn, MI-based manufacturer is still expecting a loss in Europe, although it's forecasted less than the $1.73 billion it burned in 2012. In fact, according to CFO Bob Shanks, Ford's European losses dropped by 51 percent year-over year, a huge improvement for the brand.

Ford opens 88 new dealerships in China in a single day

"Ford opened 88 dealerships in China last year." "Ford opened 88 dealerships in China during the first half of 2014." "Ford opened 88 dealerships in China last month." None of those statements - even the last one - would seem unbelievable. Saying "Ford opened up 88 dealerships in China last Thursday," though, is a bit more dramatic.
Yes, on June 19 alone, Ford opened the doors on nearly 100 showrooms in the People's Republic, boosting the Blue Oval's total presence in the country to 750 dealerships. Of course, while an overabundance of dealers in the US proved troublesome for American manufacturers back in 2008 and 2009, there's no such concern in China. Considering the country's huge population and the breakneck pace of the local auto industry, you could be forgiven for being surprised Ford only has 750 outlets at this stage.
What's notable about this most recent push, besides the sheer volume of new stores, is their location. Over three-quarters of the new dealerships are in so-called Tier 4 cities, which are smaller towns that still contain millions of people. This fits with Ford's strategy in China of avoiding the bigger battlegrounds that are already dominated by competitors and focusing on setting up shop in newer markets that may have been overlooked, according to Automotive News.

Ford's simple suit makes you feel like a drunk driver

We've all heard about the dangers of drunk driving for practically our entire lives. Whether it's from PSAs on TV or lectures in school, no one can claim ignorance of drunk driving being extremely dangerous. However, that doesn't prevent some people from still doing it. Ford is trying to take the safety message directly to young drivers with a special suit that allows them to simulate driving under the influence. It is all part of Ford's Driving Skills for Life program that gives free driving education to young people. The program is meant to "train kids in skills they don't learn in driver's ed," said Kelli Felker, Ford Safety Communications Manager, to Autoblog. The drivers don a few items to impair their senses and make them off-balance to simulate having a few too many drinks and then go out on a closed course with an instructor to see the effects. Felker said that the suit is a new part of the program, and Ford just received the outfit in the US. It will be incorporated into the training here in the late spring or early summer. Scroll down to see the effect it has on drivers in Europe. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.