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Black Zombie electric Mustang launches Blood Shed Motors [w/videos]

As patient zero of Blood Shed Motors, the classic pony car has received a powerful electric transplant. Lightning repeatedly vanquished the darkness like the angriest of strobe lights and thunder shook the building, punctuating the clatter of a heavy Texas rain on the metal roof as the clock ticked away the initial seconds of a rare full moon Friday the 13th. It was then that the Black Zombie came to life for the first time. Beneath the hood of this rust-free 1968 Mustang fastback, a 289-cubic-inch V8 no longer turns gasoline into heat, noise and pollution. As patient zero of Blood Shed Motors, the classic pony car has received a powerful electric transplant, and now boasts twinned Warp 11 DC motors and a pair of fresh Zilla controllers that will serve as the basic blueprint for future vehicles. Dubbed the Zombie 222 drivetrain, the setup will be limited to 750 horsepower in customer's cars to keep the maintenance experience low, and eventually will draw power from a 40-kWh battery pack. In this first example, though, the output is bit more extreme. For one day, at least, they have the 1,500-kW-capable pack that powers the record-setting Swamp Rat 37 racer belonging to Don Garlits and a brief window of opportunity to try it out on a track. Blood Shed Motors is the result of a collaboration between NEDRA co-founder John "Plasma Boy" Wayland, the man who helped bring electric vehicle drag racing to the attention of the world with his unassuming White Zombie Datsun 1200 conversion and Austin, TX business man Mitch Medford, who've put together a small team of experts in their chosen fields. The plan is to build a limited number of muscle car conversions on pristine early Mustang, Camaro, and Barracuda platforms. The plan is to build a limited number of high-quality muscle car conversions on pristine (No restored rust buckets!) early Mustang, Camaro, and Barracuda platforms. Each can be customized according to buyer's wishes and blessed with its own serial number. The price tags will be in the eye-watering $200,000-and-up neighborhood, reflective of the cost and rarity of these cars and the custom nature of the alterations. Of course, you can't just multiply horsepower and add the monster torque that these electric motors put out and expect an antique chassis to hold up.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford says utility vehicles are key to global growth

While most of us believe that small, fuel efficient cars are the key to global expansion for US automakers, Jim Farley, Ford's vice president of Global Marketing, thinks otherwise. Last week, we attended an exclusive sneak preview of the Ford Edge Concept in advance of the Los Angeles Auto Show, and Farley told us that it's actually utility vehicles that will help the Blue Oval gain market share overseas. "There is no other segment in our industry that is growing like utilities," he said. "We expect over the next five years this full family of [utility] vehicles to really drive our growth as a company."
And Farley has the numbers to back it up, too. Ford projects overall automotive sales to grow 23 percent from 2012 to 2017, but the company's utility vehicles are expected to boom by an impressive 41 percent during that same period. Much of that growth will be in China, where Ford estimates its utility sales will explode. "The biggest opportunity for us globally for utilities is in China," Farley said. "China utility growth is expected to more than double from where it is today to 2017, which isn't that far away." Most astounding is that Ford projects its own utility sales in China will eventually increase by more than 2,000 percent when smaller crossovers, such as the EcoSport and Kuga (sold as the Escape in North America), and the Edge and Explorer, are factored in.
Ford's VP also expects utilities to lead the way in the struggling European market. "With all the difficulties of the European market, there is one segment that has actually expanded in volume over the last several years even though the market is way down, and that's utilities," Farley told us. Ford estimates that their utility sales will grow 65 percent in Europe from 2012-2017. "The utility segment is projected to grow we think about thirty percent between now and 2017 in Europe, and we think we are going to grow twice that rate as a brand," Farley continued.