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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Ford Fiesta ST orders off to strong start

We at Autoblog love the new little Ford Fiesta ST, and apparently, folks in Europe are pretty impressed with it, as well. According to Ford, the automaker's European arm has already logged 3,000 orders for the new hot hatch since it hit dealerships this March. The US-spec car, which will only be available as a five-door, will go on sale in the United States this summer.
What's perhaps most interesting about the Fiesta ST ordering is that the majority of customers appear to be ordering high-spec cars. According to Ford data, 60 percent of customers have opted for the leather interior with Recaro buckets, and 90 percent have selected the upgraded 17-inch wheels (seen on our test car, above). Spirit Blue has been the most popular color, commanding 27 percent of all orders. As for the technology upgrades, 19 percent of customers have ponied up for the Sony stereo with navigation.
To recap, the Fiesta ST is offered with Ford's 1.6-liter EcoBoost four-cylinder engine, putting out 179 horsepower and 177 pound-feet of torque, mated exclusively to a six-speed manual transmission. We had an absolute blast flinging the hot Fiesta through the French Alps, and we can't wait for this sharp little hatch to make its way over to the States.

MyFord Touch getting second update, extended warranty

There is no doubt that Ford has had its hands full fielding complaints with its MyFord Touch and MyLincoln Touch systems these days, but looking to keep its customers happy, Ford is once again upgrading its infotainment systems and extending the warranties. Despite having just sent out updates for its systems back in March, Automotive News says that customers are still complaining about the speed and ease of use.
Vehicles with MyFord Touch will now get a five-year, unlimited-mile warranty, while the MyLincoln Touch will have a six-year, unlimited-mile warranty. Previously, the systems were covered under basic warranties (three-year, 36,000-mile for Ford and four-year, 60,000-miles for Lincoln).
What is being referred to as "version 3.5" for the MyFord Touch and MyLincoln Touch systems will be mailed out (or downloaded) next month for owners of cars without navigation and in January for cars with nav. Owners of hybrids, plug-ins and electric vehicles will get the update sometime in the first quarter of next year.