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How Ford plans to handle insurance and repair questions surrounding new aluminum-bodied F-150

Building a car out of aluminum has a number of benefits - the lighter weight allows the vehicle to be more agile, more fuel efficient, make better use of its power and be more resistant to dings and dents. The downside to the advanced construction, though, is that repairs are both challenging and expensive. That's troubling for the new, aluminum-bodied Ford F-150, because it's kind of made a name for itself as a rugged, durable work vehicle.
How will the legions of Ford buyers cope when it comes time to insure and repair their new trucks? Well, according to Ford, it's expecting a ten-percent jump in insurance costs for the aluminum-bodied F-150, although Ford's truck marketing manager, Doug Scott, was quick to point out that the F-150 is generally cheaper to insure than its competition from Ram and General Motors. "At the end of the day, that's sort of a wash," Scott told Automotive News at last week's Detroit Auto Show. "We've spent a lot of time and feel very comfortable that that's not going to be an inhibitor."
The other issue facing Ford is the distinct lack of body shops that have the training or equipment to repair aluminum-bodied vehicles. AN cites an estimate from the Automotive Service Association claiming that of the 30,000 independent body shops in the US, less than 10 percent are able to work on aluminum.

Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.

Recharge Wrap-up: Ford steals Best Green Brand spot from Toyota, EV buyer survey goes online

Chevrolet is one of the Top Global Green Brands of 2014, according to brand consultancy firm Interbrand. Chevy ranks number 32 on the list, which cover brands across a wide variety of segments. The report measures brand perception and brand performance, and the gap between the two is small for Chevrolet. "The company is not only actively demonstrating its environmental commitment," says Interbrand CEO Jez Frampton. "It's communicating those efforts in an authentic way that resonates with customers." Chevrolet cites its Spark EV, Volt and Cruze models as reason for its green cred. This is the first time Toyota didn't take the top spot. Being 32nd is good and all, but other automotive brands ranked much higher than the Bowtie. Ford, Toyota, Honda and Nissan took the top four spots in the report, respectively, with BMW, Volkswagen and Mercedes-Benz all besting Chevrolet. The big takeaway here is that Ford topped the list. In the Top Global Green Brand list's four-year history, this is the first time Toyota didn't take the top spot. Ford was second on the list last year, and 15th in 2012. "Ford embodies everything the business of the future must be: efficient, visionary, flexible, adept at problem-solving, cooperative, and focused on creating shared value," Interbrand says on its website. "From unveiling a first-of-its-kind solar-powered vehicle, the C-MAX Solar Energi Concept, to partnering with peers across sectors to do the seemingly impossible - like creating bio-plastic out of tomato fiber with Heinz-Ford is showing us what's possible." It bears mentioning that Ford's most recent MPG adjustments came after the study was conducted. Ford is also making the news for its 1.0-liter EcoBoost engine earning International Engine of the Year for the third straight year. Awarded Best Engine Under 1.0 Liter, the turbocharged three-cylinder motor earned high praise from judges. "This year's competition was the fiercest yet, but the 1.0-liter EcoBoost continues to stand out for all the right reasons – great refinement, surprising flexibility and excellent efficiency," said International Engine of the Year co-chairman Dean Slavnich. "The 1.0-liter EcoBoost engine is one of the finest examples of powertrain engineering." The 123-horsepower engine powers the Fiesta 1.0-liter EcoBoost, and will be available in a version of the Ford Focus in the US later this year. See more about the award in the press release, below.