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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

2015 Ford Mustang production starts in Flat Rock

Today's the day, Ford fans. Production has officially commenced on the sixth-generation 2015 Mustang at the company's Flat Rock, MI factory. As production ramps up, sales should kick off in the coming months.
The production news isn't just a bit deal for American fans. With the new Mustang getting a bespoke right-hand-drive variant, the pony car's worldwide availability has swollen to include 120 different countries, including its home nation.
"Mustang is and will continue to be an automotive icon," Joe Hinrichs, Ford's president of the Americas, said in a statement. "Expanding its availability globally affords our customers around the world the opportunity to have a true firsthand Mustang experience - one unlike any other."

2015 Roush Stage 3 Mustang has 670 hp

My last speeding ticket was nearly two years ago while behind the wheel of a 2014 Roush Stage 3 Mustang. Considering the supercharged 5.0-liter V8 produced 575 horsepower – the lowest of the Stage 3's tunes – an encounter with the friendly folks at the Michigan State Police seemed inevitable. With the 2015 Stage 3 producing 95 more horsepower, if and when I drive the new supercharged 'Stang, another meeting with Michigan's finest seems likely. The combination of the Ford 5.0-liter V8 and a 2.3-liter TVS supercharger turns out 670 horsepower, which should have owners of the weightier Dodge Challenger Hellcat at least a bit nervous. All that power is complemented by 545 pound-feet of torque and what is almost certainly an ear-shattering exhaust note from the quad-tip pipes. On top of the RS3's trademark sound and speed, Roush has fitted the sixth-generation Mustang's body with a new "R7" aero kit that actually looks toned down from last year's car. 20-inch "Quicksilver" wheels are standard, although Roush is offering a pair of optional designs. Either way, Cooper RS3 tires are the rubber of choice. Prices for the Roush Stage 3 Mustang start at $21,995, not including the $32,300 starting price of a Mustang GT donor car. Scroll down for the official press release. Related Video: ROUSH Stage 3 Mustang Produces 670 HP May 7, 2015 – PLYMOUTH, MICHIGAN – ROUSH Performance is excited to announce final horsepower ratings for the all-new 2015 ROUSH Stage 3 Mustang. The RS3 is cranking out a heart-racing 670 horsepower and 545 lb-ft of torque to deliver the ultimate driving experience. All 670 horsepower are created as a direct result of the powerful combination of Ford's 5.0L V8 engine with ROUSH Performance's dynamic new 2015 2.3L TVS supercharger. The new ROUSH Mustang's generous power ratings impeccably compliment the RS3's list of standard and optional features, including the ROUSH Quad-Tip exhaust (with optional ROUSH Active Exhaust System), standard single-adjustable coilover suspension system (or optional competition-tuned 3-way adjustable system), and the fierce new "R7" aerobody. The 2015 ROUSH Stage 3 Mustang is not just a car – it's an experience. The RS3 truly bridges the gap between road car and race car, putting drivers behind the wheel of the ultimate uninhibited muscle car.