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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford and Lincoln recall about 170,000 vehicles over defective rear-view camera

Ford and Lincoln have jointly issued a safety recall that includes nearly 170,000 vans and SUVs built between the 2018 and 2023 model years. The vehicles included in the campaign are equipped with a rear-view camera whose image can cut out while the driver is backing up. Assigned recall number 23V-598 by the National Highway Traffic Safety Administration (NHTSA), the campaign includes the following cars: 7,649 units of the 2020-2023 Aviator fitted with the standard rear-view camera and built from October 19, 2019, to August 17, 2023. 70,600 units of the 2018-2021 Navigator fitted with the 360-degree camera and built from March 16, 2017, to December 23, 2021. 66,740 units of the 2022-2023 Transit fitted with either camera system and built from February 26, 2021, to August 17, 2023. 24,468 units of the 2021 Bronco fitted with the 360-degree camera and built from September 23, 2020, to December 22, 2021. Ford explains that the defect is present in all of the 169,277 vehicles included in the campaign. While these are different cars equipped with different technology, they all suffer from the same problem. The company explains that "customers may intermittently experience either a rear camera blue image or a full blue or black image on the SYNC [infotainment system] screen when the vehicle is placed in reverse, or when the 360-degree view is selected and available." It adds that losing the camera's image while backing up increases the risk of the crash. The cause of the problem varies from model to model. Ford has narrowed it down to the camera hardware, the wiring retention, and the Image Processing Module - V (IPMB) software. It adds that "fretting corrosion causes tin oxide formation on the internal camera connector due to [a] thermally-induced micro-movement between the tin-plated contact surfaces," and that the rate of tin oxide accumulation depends on factors such as the temperature and the humidity. It has also traced some of these issues to a problem during the manufacturing process. Ford will begin notifying owners of affected vehicles by mail on October 2. When parts are available, owners will be asked to bring their van or SUV to an authorized dealer so that a technician can replace the rear-view camera. Transit models included in the campaign will also receive a software update. Owners who have already paid to fix the problem can claim a reimbursement until June 30, 2024. This isn't Ford's first rear-view camera-related recall.

Bronco Scout, Ford and Rivian, and next-gen Land Cruiser | Autoblog Podcast #578

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Reese Counts and Assistant Editor Zac Palmer. First, they dicuss recent news, including the upcoming next-gen Toyota Land Cruiser, Ford's trademarking of "Scout" and "Bronco Scout," and Ford's $500 million investment in EV startup Rivian. After that, they talk about the cars they've been driving, including the Jeep Wrangler, Cadillac XT4 and Buick Regal GS. Last but not least, they help a listener choose a new car in our "Spend My Money" segment. Autoblog Podcast #578 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Toyota promises a next-generation Land Cruiser Ford trademarks "Scout" and "Bronco Scout" Ford invests $500 million in Rivian Cars we're driving: 2019 Jeep Wrangler 2019 Cadillac XT4 2019 Buick Regal GS Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: