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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Ford opens the doors on its Swedish rally skunkworks

It's always amazing to see how different kinds of racecars are made. Formula One racers are often constructed in modern architectural marvels that hint at some of the cutting-edge technology going into the racing. Conversely, rallying is all about sliding around on a varied course as fast as possible, but it often leaves a vehicle caked in mud. So it makes some sense Olsbergs MSE, or simply (OMSE) rally car shop in Nynashamn, Sweden, shows technological sophistication in a more down-to-earth setting. It builds Ford Fiesta ST racers for Global Rallycross there, and this new video gives viewers a tour through the work.
Former rally driver Andreas Eriksson runs OMSE. These days instead of racing, he and the company's 46 employees are building Ford racers from scratch. A ton of work goes into constructing each one, and according to Eriksson, it takes 400 hours to complete each body. At times, things are so busy that some of the technicians live in the shop in apartments that are on premises. There's even a restaurant to keep them fed. Sadly the dyno room is empty during this visit, though.
By the time OMSE is done, a rallycross car might resemble a Fiesta ST on the outside, but as you see in the video, it's a completely different beast underneath. Check out the work it takes to build one of them, and scroll down to read more about it in the official release.

How that awesome Mustang R/C car chase vid was made

We've reported on a few R/C car chase videos in the past. One in particular that stands out as a favorite is Zach King's "The Cliché RC Action Chase." It featured a pair of Ford Mustang coupes racing through a cardboard city, plowing into outdoor patios and busting through construction zones. It was wonderfully creative and fun to watch, yet we know there was more to its creation than a bunch of guys fooling around with a camera one afternoon.
Turns out we were right, as evidenced by this video produced by Ford that takes us behind the scenes of Zach's creation. The young filmmaker explains why he chose the Mustang to star in his video, as well as how the cardboard sets were created, what equipment they used for shooting and what it was like when his video went viral. Ford found the young filmmaker and produced the followup as part of its Mustang Countdown video series, which will see a new video about the Mustang culture released every week until the original muscle car's anniversary on April 17, 2014.
Want to make an RC chase video of your own? Yeah, we do too. Watch the behind-the-scenes video below (you can refresh yourself on the mini feature film, too) before you get started.