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Ford rethinking vehicle launch strategy

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build issues such as the engine fires on certain 2013 Escape and Fusion models and months-long delays for customers to receive their MKZs.
It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.

Ford Focus Electric gets $6,000 price drop, now starts at $29,995

In early 2013, the Nissan Leaf shed a massive $6,500 from its $35,200 base price to offer a new starting price of $28,800. Since then, we have seen numerous other plug-in vehicles get smaller price tags, from the Honda Fit EV (lower lease price) to the Chevrolet Volt (around $5,000 lower) to the Mitsubishi i (a $6,130 drop). Last year, Ford lowered the $39,200 price of the Focus Electric by around $4,000, but that hasn't been enough to get the Ford EV to really compete, saleswise, with other plug-in vehicles on the market. But wait, as they say, there's more. This past weekend, Ford lopped another $6,000 from the price of both the 2014 model year Focus EVs currently on dealer lots as well as the redesigned 2015 models that are now rolling out (they're basically the same car, minus some appearance changes). Ford spokesman Aaron Miller confirmed to AutoblogGreen that the Focus EV will now start at $29,995 and said that reducing the price should make the Blue Oval's only pure EV competitive. "We hope by reducing the price we're giving consumers another reason to consider it," he said. Through the end of September 2014, Ford has sold just 1,534 Focus EVs in the US (the model sold 1,335 in the first nine months of 2013). For comparison's sake, the Nissan Leaf starts at $29,010 and sells around 3,000 units a month in the US. Miller notes that the Focus EV has been selling the best on the West Coast, and is also doing well on the East Coast. After that, he said Atlanta and the Great Lakes area also see decent sales of model's admittedly small pie. We can only assume that offering the EV for under $30,000 will make that pie somewhat bigger.

2016 Ford Police Interceptor Utility is ready to tackle Chicago's mean streets

As is the way of things, when a civilian vehicle gets a significant update, it's only a matter of time before its police counterpart gets similar upgrades. In the case of the Ford Police Interceptor Utility, it's debuting with the same visual updates as the Explorer on which it's based, at this week's 2015 Chicago Auto Show. Like the civilian-market Explorer, the PI Utility is available with a standard 3.7-liter V6 that pumps out 304 horsepower and 279 pound-feet of torque. The higher-caliber option is the tried and true 3.5-liter EcoBoost V6, complete with 365 hp and 350 lb-ft of torque. The standard Explorer's optional 2.3-liter EcoBoost four-cylinder, meanwhile, won't be offered to the boys in blue. Regardless of engine, the Utility enjoys standard all-wheel-drive, as well as a six-speed automatic transmission. The tranny's default setting is primarily for fuel sipping, although if it detects more aggressive inputs – based on brake line pressure, deceleration and lateral acceleration rates – it switches over to Pursuit Mode, offering officers snappier upshifts and more aggressive downshifts. The PI Utility's other cool, new system is called Surveillance Mode. To protect officers from sneak attacks, Surveillance Mode warns them when someone approaches the rear the car, raising all four windows and locking the doors. While Ford says the system has "intermittent fault filter technology" to prevent "erroneous changes in sensor signals," we're betting it won't be long before veteran officers uncover some way to prank rookies with the tech. Beyond these new systems, this is the same Utility that officers know and love, only with a significant facelift reminiscent of what's found on the civilian model, which debuted at the 2014 Los Angeles Auto Show. The new grille has a positive impact on cooling performance, Ford claims, while a new headlight setup accommodates the high-beam-based "wig-wag" lights. The new look has also allowed Ford to offer police departments additional customized lighting options, for that special touch. Inside, a new steering wheel and center console should make officers' lives easier, as will the new (and requested) liftgate release button, found in the overhead console. Check out the first images of the new Police Interceptor Utility (and, sporty drivers, memorize that headlight pattern) up above. Be sure to check back for additional live images once we check out Ford's latest cop car, at the 2015 Chicago Auto Show.